"Die vorliegende Studie erläutert grundlegend die aktuelle Ausgangssituation im religiösen Buchmarkt und zeigt weiterhin Trends und Entwicklungen auf, die für den Handel mit religiösen Büchern und Medien wesentlich sein können. Anhand dieser Betrachtungen konzipieren wir sechs verschiedene Mod
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elle, wie die Verbreitung religiöser Literatur künftig weiterhin gelingen kann. Dabei werden drei wesentliche Stoßrichtungen eingeschlagen: 1. eine Fokussierung auf veränderte und erweiterte Zielgruppen; 2. der religiöse Buchhandel im Verbund; 3. eine Stärkung der Warengruppe Religion/Lebenshilfe/Sinnsuche im christlichen Verständnis im allgemeinen Sortimentsbuchhandel. Alle sechs Modelle sind in unterschiedlichen Situationen und an verschiedenen Standorten gut einzusetzen. Wesentliche Unterschiede gibt es dabei im Kapitaleinsatz durch übergeordnete Stellen. So sollten Modelle wie die „religiöse Familienbuchhandlung“ und der „Verbund mit anderen Branchen im Concept Store“ ohne finanzielle Unterstützung von außen betriebswirtschaftlich erfolgreich agieren können. Die Konzepte „Vernetztes Modell der Bistumsbuchhandlung“, das „Franchise-Modell“, das „Förderpaket für Gründer“ und evtl. auch das Shop-in-shop-Konzept (je nach Zielgruppenausrichtung) jedoch wären in unterschiedlicher Höhe auf finanzielle Unterstützung durch einzelne Diözesen oder den VDD angewiesen." (Zusammenfassung, Seite 50)
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"Although the retail book trade in Africa face problems and obstacles of equal magnitude as their publishing colleagues, bookselling in Africa has perhaps received less attention and support than the more “glamorous” area of publishing, but as is rightly pointed out in the foreword of this guide
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, booksellers have an important role to play in book development in Africa, and they have the capacity to nurture a culture of reading within the local community. This excellent guide is edited by two highly experienced African booksellers, and it also contains contributions by several successful booksellers from around the continent. Attractively designed and laid out in landscape format, the guide aims to assist both novice booksellers as well those with established businesses. Two introductory chapters set out bookselling in an African context and the role of the bookseller in the book chain, followed by seven themed chapters. These cover the establishment of a bookshop (and examining what opportunities exist for those new to the book trade), business planning and management, training staff, dealing with customers, and maintaining and expanding a bookselling business. They are supported by a number of case studies presenting real-life examples of successes, or failures. A final chapter deals with non-traditional methods of selling books, such as mobile bookselling, book clubs, street vendors, market book stalls, as well as online bookselling. Each chapter contains a wealth of practical, hard-nosed advice, not only on the day-to-day management of a bookshop, but also on all the finer aspects of running a successful retail operation. Additionally, the book includes a number of model guidelines and forms, and other documentation that provide examples of good practice, and good housekeeping. A series of appendices include resources for booksellers, listings of book trade organizations, associations, journals, and useful Web sites." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2482)
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"Este es el primer estudio de cubrimiento regional sobre la distribución y comercialización del libro, con énfasis en las librerías de América Latina y para realizarlo se escogieron cuatro países: Colombia y México que han desarrollado investigaciones sistemáticas sobre la producción editor
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ial, y Chile y Costa Rica que no tienen publicaciones actualizadas sobre estos temas." (Introduccón)
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"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe
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ar? Is it worthwile to attend the Frankfurt book fair? When should editors rent direct mailing lists? How to organize the overseas distribution? The author gives no simple recipes in this book, but he describes the experiences he has accumulated for more than thirty years of professional life in Africa-related publishing. The text is organised into four parts: Marketing and Promotion, Overseas Distribution and Rights Sales, Case Studies, and Resources. Five case studies deal with book marketing and distribution in Africa, India, the Caribbean and the Pacific, and the sixth case study highlights the experience of African Books Collective in marketing African books worldwide. A special chapter presents an overview of the internet as a tool for book professions in developing countries. This handbook is an excellent overview of the current state in marketing academic books in developing countries." (CAMECO Media Forum)
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"This handbook addresses basic concepts of bookshop management, including customer relations, stock development, staff management, and accounting. The title is misleading, as the content does not tackle specific Christian bookshop issues, but refers to bookshop management in general." (commbox)
A selected guide to publishers, distributors and booksellers in Latin America, with informations on specialists, branch offices, names of owners or managers, etc.
"This study aims 'to assess the needs of Ethiopia which can be met by Christian literature in Ethiopian and English languages, to evaluate the extent to which the present programs minister to these needs, and to make rcommendations for the future dealing with all relevant aspects and in particular w
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ith production, distribution and methods of training' (foreword). It is based on an 'initial readership survey of Ethiopia' and a bookshop survey." (commbox)
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