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Geschäftsmodelle für den religiösen Buchhandel
München: Medien-Dienstleistung GmbH (MDG) (2012), 50 pp.
"Die vorliegende Studie erläutert grundlegend die aktuelle Ausgangssituation im religiösen Buchmarkt und zeigt weiterhin Trends und Entwicklungen auf, die für den Handel mit religiösen Büchern und Medien wesentlich sein können. Anhand dieser Betrachtungen konzipieren wir sechs verschiedene Mod
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Das religiöse Buch
In: MDG-Trendmonitor Religiöse Kommunikation 2010. Kommentarband 2: Einzeldarstellungen der Mediengattungen
München: Medien-Dienstleistung GmbH (MDG) (2010), pp. 58-146
A Practical Guide to Bookselling
Key Guidance
Oxford; Wageningen: International Network for the Availability of Scientific Publications (INASP); Technical Centre for Agricultural and Rural Cooperation (CTA) (2005), 108 pp.
"Although the retail book trade in Africa face problems and obstacles of equal magnitude as their publishing colleagues, bookselling in Africa has perhaps received less attention and support than the more “glamorous” area of publishing, but as is rightly pointed out in the foreword of this guide
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Estudio de canales de comercialización del libro en América Latina y el Caribe, con énfasis en las librerías: Tomo 1
Bogotá: Centro Regional para el Fomento del Libro en América Latina y el Caribe (CERLALC) (2003), 241 pp.
"Este es el primer estudio de cubrimiento regional sobre la distribución y comercialización del libro, con énfasis en las librerías de América Latina y para realizarlo se escogieron cuatro países: Colombia y México que han desarrollado investigaciones sistemáticas sobre la producción editor
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Book Marketing and Promotion: A Handbook of Good Practice
Key Guidance
Oxford: International Network for the Availability of Scientific Publications (INASP) (2001), xv, 366 pp.
"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe
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Planning the Opening and Running of a Bookshop
Budapest: Center for Publishing Development (1998), 42 pp.
Studie zur Förderung der Verbreitung religiöser Bücher
München: Medien-Dienstleistung GmbH (MDG) (1997), 169 pp.
Christian Bookshop Manager's Handbook
Guildford; London: United Society for Christian Literature; Lutterworth Press (1980), 134 pp.
"This handbook addresses basic concepts of bookshop management, including customer relations, stock development, staff management, and accounting. The title is misleading, as the content does not tackle specific Christian bookshop issues, but refers to bookshop management in general." (commbox)
La empresa del libro en América Latina: Guía seleccionada de editoriales, distribuidores y librerías de América Latina
Buenos Aires: Bowker Editores Argentina, 2nd ed. (1974), 307 pp.
A selected guide to publishers, distributors and booksellers in Latin America, with informations on specialists, branch offices, names of owners or managers, etc.
Christian Literature in Ethiopia: General Survey
Addis Ababa: Bible Churchmen's Missionary Society (1970), 384 pp.
"This study aims 'to assess the needs of Ethiopia which can be met by Christian literature in Ethiopian and English languages, to evaluate the extent to which the present programs minister to these needs, and to make rcommendations for the future dealing with all relevant aspects and in particular w
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