"This ambitious, broad-ranging study of one of the world's most interesting genres laudably tries to cover the telenovela industry, its creative process, the contents of novelas, and their reception by the working class. Besides having the descriptive richness one might expect of a book-length case
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study, the work has a sophisticated and relatively thorough theoretical orientation [...] Overall this book is a very good introduction to Brazilian television and the telenovela in particular. It is also of considerable value to those interested in Bourdieu's ideas, questions of social class and audience in general, or ethnographic research about audiences in the Third World." (Book review by Joseph Straubhaar, in: Journal of Communication, Spring 1990, page 162-164)
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"Case studies and seminar reports are provided that "were presented at an international seminar to examine field experiences in using a culture-based approach to nonformal education. Part 1, containing an introductory paper and nine case studies, 'focuses on indigenous institutions and processes in
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health, family planning, agriculture, basic education, and conscientization. The introductory paper discusses indigenous sociocultural forms as a basis for nonformal education and development. Seven countries are represented in the case studies: Indonesia, Bolivia, Java' (Indonesia), Upper Volta, Botswana, India, and Bali (Indonesia). Section II focuses on the performing arts in both mass campaigns and community nonformal education programs. An introductory paper overviews folk media, popular theater, and conflitting strategies for social change in the Third World. The seven case studies consider the specific strategies used in Brazil, Sierra Leone, China, India, Mexico, Jamaica, arid Africa. Section III contains the seminar reports developed from discussions of the four regional working groups: Latin America, Africa and the Caribbean, South Asia, and Southeast Asia. A summary of plenary discussions is also provided." (ERIC document resumé)
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"As the Milwaukee Journal's Soviet affairs specialist since 1964, the author has spent much time in Russia and has attended Leningrad University. He possesses insights into what are in his opinion the good and bad elements of the Soviet system, which he frequently compares with the good and bad elem
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ents of our own. Focus is on the newspaper press. Contains detailed footnotes and an excellent bibliography as well as maps, lists, tables, and an index." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 197)
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"The purposes of the present study are: (1) to examine the nature of the modernization process among peasants in one less developed country, Colombia, and (2) to determine the cross-cultural validity of these findings in other of the less developed nations. Peasants are important subjects of study b
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y social scientists because they constitute a majority of the population of most less developed nations. In this book modernization is viewed as essentially a communication process; modernizing message must reach the peasant via such communication channels as the mass media, change agents, or the villager's trips to cities. The methodological approach to theory construction in the present work is middle-range analysis. Data were gathered from peasants in six Colombian villages varying in degree of modernization; comparable data-gathering procedures and measures were used in two studies in India and one in Kenya in order to provide cross-cultural tests of generalization. Functional literacy was measured among the Colombian peasants by asking each respondent to read a six-word sentence in Spanish. Highly positive relationships were obtained between functional literacy scores and (1) self-defined literacy, and (2) years of formal education. These findings have been confirmed with data from a sample of 702 Indian peasants, whose responses lend cross-cultural credence to the conclusions." (ERIC databse)
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