East Lansing: Michigan State University, Department of Communication (1966), 86 pp.
"Contains 413 numbered and annotated entries arranged alphabetically by author. The coverage appears to be from the mid-1940's to the mid-1960's. Lists of the relevant numbers are given under the following headings: I. Communication systems (subdivided into mass media systems and oral systems); II.
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Communication content (mass media content and oral content); III. Communication and individual change (research on the effects of communication exposure and guides to assessing communication effects); IV. Communication, education and national development (communication and development; education and development); and V. Other contributors to national development (social change, political change, and economic development)." (Rahim 1976)
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New York; London: Free Press;Collier-Macmillan (1958), xiii, 466 pp.
"Daniel Lerner's 1958 book 'The Passing of Traditional Society' was central in shaping Cold War-era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner's book cla
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imed that exposure to American media messages could motivate "traditional" people in the postcolonial nations to become "modern" by cultivating empathy for American ideas, goods, and ways of life." (https://www.jstor.org)
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