Filter
9
Featured
4
1
Topics
6
4
2
2
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Language
Document type
5
2
1
1
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Tobias and Syd: A research-based podcast audio-drama about tobacco
Radio Journal: International Studies in Broadcast & Audio Media, volume 23, issue 1 (2025), pp. 103-126
"We report on an experiment that used podcast audio-drama as a medium to generate impact from academic outputs in a creative, inclusive and collaborative way. Tobias and Syd was a serialized podcast audio-drama published in January 2023 based on ideas contained in the book Anthropology of Tobacco an
...
A Pragmatic Trial in the Rio De Janeiro Subway to Capture Smokers for a Quitline: Methodological Challenges and Opportunities
Journal of Health Communication, volume 17, issue 8 (2012), pp. 899-914
"To encourage smoking cessation, persuasive messages can be used to raise smokers' risk perception. This article discusses challenges and solutions in designing a study to evaluate the effect of two different communication strategies ("gains from quitting" vs. "losses from continuing smoking") in en
...
The Pragmatic Politics of Media Reform: Media Movements and Coalition-Building in Latin America
Global Media and Communication, volume 6, issue 2 (2010), pp. 133-153
"This article analyzes the strategies and the impact of two ‘media movements’ in Latin America — the experiences of civic coalitions working on media policy reform in Uruguay, and advocacy journalism about tobacco control in Argentina — through interviewing the principle actors involved in t
...
Designing and Implementing an Effective Tobacco Counter-Marketing Campaign
Key Guides
Atlanta, GA: Centers for Disease Control and Prevention (CDC) (2003), 456 pp.
"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different
...
Public Health Communication: Evidence for Behaviour Change
Mahwah, New Jers.: Lawrence Erlbaum Associates (2002), xv, 435 pp.
"This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the au
...
Communication strategies for smoking cessation: A review of the scientific literature on the subject
Cologne: Bundeszentrale für gesundheitliche Aufklärung (BZgA) (2002), 124 pp.
"The following questions will be examined: Which methods of communication (mass communication, Internet, personal communication) promise effective communication with smokers? Which messages (contents) promise effective communication with smokers? Which multipliers promise effective communication wit
...
Public Communication Campaigns
Beverly Hills: Sage (1981), 328 pp.
"Original essays define the scope of and show how to improve campaigns that promote public service programmes - among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess nee
...
