"Laure-Hélène Piron (The Policy Practice Director) undertook an analysis of official development assistance to media and the information environment for the Governance Network of the OECD Development Assistance Committee which was published in June 2024. The report shows that the rhetoric of gover
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nments which support freedom of expression and condemn disinformation is not matched by sufficient resources. ODA for media and the information environment has increased since 2002, reaching USD 1.5 billion in 2022, but this only represented 0.5% of total ODA in that year. When infrastructure support is excluded, ODA for media fluctuated around USD 500 million a year since 2008 (representing 0.19% of total ODA in 2022). This is despite the growth of threats facing media, such as the rise of censorship and the dominance of technology platforms.
And not enough aid directly reaches local organisations. Only up to 8% of ODA for media and the information environment (representing only 0.05% of total ODA) is directly channelled to media organisations in partner countries, such as journalists, media outlets or civil society organisations working with media or on access to information. To improve the quality and quantity of ODA for media and the information environment, the report recommends: increasing direct assistance for local public interest media; adopting a broader “information environment” lens; improving coordination between (i) digital transformation and ICT infrastructure and (ii) media and information policies and programmes; improving co-ordination and coherence between development partners (including global initiatives); strengthening the evidence base." (https://thepolicypractice.com)
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"Interviews with 25 officials from development ministries and agencies and media experts, and a review of over 100 documents, confirmed that development partners are aware of the pressures faced by traditional and new media, and how the information environment can influence their wider democracy and
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sustainable development objectives. Despite this, the sector only receives a very small share of total ODA. While ODA for media and the information environment has increased since 2002, reaching USD 1.5 billion in 2022, this only represented 0.5% of total ODA in that year. When support to media and communications infrastructure is excluded, ODA for media has actually remained stagnant, at around USD 500 million a year since 2008 (representing 0.19% of total ODA in 2022). Only up to 8% of ODA for media and the information environment (representing 0.05% of total ODA over 2016-2022) is directly channelled to media organisations in partner countries, such as journalists, media outlets and civil society organisations. In contrast, 42% is directly delivered to recipient governments, especially for infrastructure programmes funded by the World Bank. A quarter (26%) of ODA for media and the information environment goes to organisations based in donor countries, and this figure excludes funding for international public broadcasters (such as Deutsche Welle and the BBC World Service). ODA can achieve important results. The case studies demonstrate that in worsening political contexts or under war conditions, international co-operation can help media sectors survive and keep citizens as well informed as possible, such as in Myanmar and Tanzania. Long-term and large investments can have a system-wide effect, such as supporting the transformation of Ukraine’s media sector. Thematic programmes can be effective, such as for shining a light on corruption and holding perpetrators to account through investigative journalism networks, as in the Western Balkans. Well-designed capacity development for journalists, media outlets and the wider media enabling environment can ensure larger audiences are reached with better quality and more engaging information." (Key findings, page 8)
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"The question of when and how the media can bring about social and political change is a perennial one. We know more about what does not work than what does. Even so, donors increasingly ask for proof of media impact and they often hope that data will provide the answer. New tools can provide inform
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ation about engagement and consumption patterns. Software that analyzes language can help demonstrate changes in the way subjects are framed and that can serve as a proxy for how societies look at different subjects. But data cannot address the intangibles that can not be quantified and so may not tell us much about the role that media can play over the long term in creating open societies. Donors should not expect simple, short-term answers to what are complex political economy questions." (Executive summary)
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