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"Soul Buddyz, an initiative of the Soul City Institute for Health and Development Communication (IHDC), in partnership with the South African Broadcasting Corporation (SABC), is a multi-media intervention targeting children aged 8 to 14 in South Africa. The intervention is focused on the promotion o ... more
"This publication focuses on unique communication-centered approaches to social change and introduces basic concepts, strategies and theories supporting edutainment strategies to foster social change and social movement building. It provides examples of how the organizations have used edutainment st ... more
"The Soul City Institute for Health and Development Communication—a South African multi-media health promotion project—together with the National Network on Violence Against Women, formulated an intervention to address domestic violence. Recognising that behavioural change interventions aimed so ... more
"What follows is a fascinating account of 50 experiments in empowering people— living in poor communities across the world—to seize control of their own life stories and begin to change their circumstances of poverty, discrimination and exclusion. Alfonso Gumucio spent nearly one year researchin ... more
"Ce qui suit, c’est un fascinant catalogue de cinquante expériences qui permirent à des résidents de communautés pauvres de par le monde de prendre le contrôle de leur histoire, et de commencer à changer les circonstances de leur pauvreté, de leur discrimination, de leur exclusion. Alfonso ... more
"The aim of this article is to introduce and analyze the case of the South Africa media NGO ‘Soul City – Institute of Health and Development Communication’ in order to discuss how an entertainment-education based communication strategy can contribute to a participatory development process. Fir ... more