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Audience and Media Use Research: An International Perspective. Report
Bundesamt für Kommunikation (Swiss Federal Office of Communications);Publicom (2017), 121 pp.
"Currency research organisations, i.e. organisations conducting research into media use, whose results constitute a nationally valid standard (“currency”) for the advertising business, are of prime importance for developed media systems. In 2017, the global advertising market will reach a volume
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Media Research in the Arab World and the Audience Challenge: Lessons from the Field
Journal of Arab & Muslim Media Research, volume 3, issue 1-2 (2010), pp. 77-88
"This study focuses on the trepidations, concerns and pitfalls audience researchers face when carrying out fieldwork studies in the Arab world. Based on extrapolations and detailed observations from field research projects, combining surveys, focus groups and interviews, this article has outlined fi
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The WFA/EACA Guide to Organising Audience Research
Brussels: World Federation of Advertisers (WFA);European Association of Communications Agencies (EACA) (2008), 16 pp.
"This document is primarily concerned with providing a guide to setting up an organisation to manage television audience measurement to provide an efficient and effective currency for trading television airtime. The principal requirements of a television audience currency are that it should be trust
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