mediadev library

Filter

Sort by:

Direction:

An Evaluation of Alhurra Television Programming

Los Angeles: University of Southern California, Center on Public Diplomacy (2008), 74 pp.

"Based primarily on the content analysis, with secondary reinforcement from the discussion group proceedings, the research team sees the principal issues affecting Alhurra as being those related to the fundamentals of journalism, not the exigencies of politics. This is not an esoteric matter related ... to an idealized journalism, but rather goes directly to the issue of Alhurra's fulfillment of its legislative mandate and its responsibilities deriving from the Middle East Broadcast Network Journalistic Code of Ethics. Section 303 of the International Broadcasting Act of 1994 (as amended) calls for, among other provisions, United States international broadcasting to “be conducted in accordance with the highest professional standards of broadcast journalism” and “to be designed so as to effectively reach a significant audience.” These broad requirements coincide with the more specific standards prescribed by the MBN code of ethics. Within this framework, the challenges facing Alhurra as it seeks to attain excellence in carrying out its mandate are those that must be addressed by all news organizations: Ensuring comprehensiveness of coverage; providing the breadth that the audience expects; • Imposing discipline in producing the news product to protect against personal and institutional biases that can infect a news product; • Offering diverse viewpoints about important issues from sources whose backgrounds and expertise contribute to a balanced news product; • Avoiding rumor and other unsubstantiated material; • Thoughtfully and thoroughly addressing the topics of greatest interest to the target audience, such as religion and local democratization efforts. Add to these Alhurra's additional duty to reflect and promote U.S. policies and it is clear that the task for this news organization is exceptionally difficult. For each of these duties, our diagnosis is that Alhurra is not performing at the level that it needs to reach to be successful. To fulfill Alhurra's mission requires being able to compete effectively in the Arab news marketplace. That will require expanded and more proficient coverage, and to reach this higher level will necessitate a significant budget expansion to enable broader reporting and more professional management. It will also require grappling with political issues involving journalistic independence and the realities of establishing the credibility needed to gain and keep an Arab audience." (Executive summary) more

Google Scholar (10)

WorldCat (10)

Encyclopedia of International Media and Communications, Volume 3, L-P

Donald H. Johnston (ed.)

New York: Academic Press (2003), 29, 660 pp.

Google Scholar (9)

WorldCat (7)

Covering Islam: How the Media and the Experts Determine How We See the Rest of the World

Edward W. Said

New York: Vintage Books, Random House, 2nd ed. (1997), lxx, 200 pp.

"This is far more than an analysis of the way the U.S. covers the Islamic world. A penetrating study by a scholar and a humanist it goes much deeper than an examination of what he considers a biased treatment of Islamic news by the American press. Using illustrations from the media, he makes the poi ... more