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Breadcrumb: Non-Western Communication Approaches
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Journals
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The Two Faces of Chinese Communication

In: The Global Intercultural Communication Reader
New York; London: Routledge, 2nd ed. (2014), pp. 273-282
"In this chapter, Guo-Ming Chen portrays two faces of communication in Chinese culture. He thematizes harmony, one of the core Chinese cultural values, to paint a picture of the first face. According to him, in order to achieve harmony, Chinese people would (1) follow the principles of jen (benevole ... more
"This is the first collection to de-Westernize the scholarship on women, politics and media by: 1) highlighting the latest research on countries and regions that have not been ‘the usual suspects’; 2) featuring a diverse group of scholars, many of non-Western origin; 3) giving voice through pers ... more

Reporting China in Africa

African Journalism Studies, volume 34, issue 3 (2013), pp. 1-160
"The Qatari news network, Al Jazeera, has emerged as a prime example of a global media contra-flow that has been able to give its region a voice in the international news arena. At a time when developments like the global economic crisis have called for greater checks and balances on Western governm ... more
"The Indian newspaper market still keeps growing and has attracted the interest of multinational corporations. One reason for this is that India is presently one of the largest markets for English-language newspapers and magazines in the world. Notwithstanding the continued growth of the English-lan ... more
"Governments in parts of Asia and media scholars have alluded to a form of journalism that should reflect ‘Asian cultural values’ rather than defer to media practices and media cultures of the West. These are commonly attributed to a cultural preference for consensus rather than confrontation, o ... more
"This article critically explores the shortcomings of the West-centric theory of singular modernity. By focusing on the modern transformation of mass communication in Muslim countries, it argues that both traditional means of mass communication, such as manbars, and modern media, such as newspapers ... more
"Much African journalism scholarship has had a critical stand towards ‘Western’ journalism models. The criticism has resulted in the submission of alternative African journalism models such as ujamaa journalism, ubuntu journalism and oral discourse journalism. The present article reviews a numbe ... more

The Handbook of Critical Intercultural Communication

Chichester (UK); Malden, MA; New York: Wiley Blackwell (2011), xvii, 630 pp.
"The rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation. This trend is reflected in the increasing number of communication journals with a national ... more
"While the scholarship on communication theory has evolved over many years in Africa it is still work in progress. This discourse has been anchored in society's cultural milieu. The import of this is that the debate has evolved without incorporating the realities of Africa. Consequently, theories of ... more
"Journalism programmes across the African continent have different attitudes to the issue of universal vs. local values in journalism. This article discusses the issue in light of a post-graduate journalism programme that opened at Addis Ababa University in 2004. In its 5-year implementation phase, ... more
"Drawing on the first broad cross-border survey of Arab journalists, first-person interviews with scores of reporters and editors, and his three decades' experience reporting from the Middle East, Lawrence Pintak examines how Arab journalists see themselves and their mission at this critical time in ... more
"In the past few years China has rapidly become an important player in the media sector in many African countries in at least three ways. First, its economic success and the impressive growth of media outlets and users within China have quietly promoted an example of how the media can be deployed wi ... more
"This article tackles assumptions made by Louise Bourgault in her pioneering book, Mass Media in Sub-Saharan Africa. The article discusses her claims about African journalism in relation to her engagement with Western approaches, and with regard to issues of orality, the Shannon and Weaver communica ... more
"Die Auslandskorrespondenten des bekanntesten arabischen Nachrichtensenders Al-Jazeera sind in ihrer Arbeit in Europa mit widerstreitenden Anforderungen konfrontiert. Sie müssen gleichermaßen den professionellen Standards der Nachrichtenproduktion wie den Repräsentanzansprüchen seitens der arabi ... more
"This Handbook charts the growing area of journalism studies, exploring the current state of theory and setting an agenda for future research in an international context. The volume is structured around theoretical and empirical approaches, and covers scholarship on news production and organizations ... more