"Myron J. Pereira, SJ, brings together his years of experience in Development Communication as the director of ASTHA, a department of the Xavier Institute of Communications, Bombay. In this book he deals with sound slides, video, audio-cassettes and posters, street-plays and puppets and how they can
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be effectively used to transform the society. Essentially this is a 'how to' book. Numerous media practitioners are not professionals in any way. They are teachers, pastors, social workers, community organizers and political activists. But they are aware of the influence of modern communications and they would like to improve their skills and widen their perspectives both in communication and with the media. The book is meant for them." (Back cover)
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"The purpose of the present study is to focus precisely on the relationship between folk and mass media, on actual experiments that have been conducted in India to receive an integration of the two, on problems that were encountered in the process of integration." The author lists documentary films
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produced by the Films Division of India viewed in connection with the study." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 263)
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