"The study [conducted in Denmark] distinguishes three audience categories: non-paying, potential-paying, and paying. While all prioritise informative content, paying audiences emphasise symbolic and emotional values, seeking a sense of belonging and personally meaningful content. Non-paying audience
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s stress the need for improved quality. Quantitative analysis reveals that 61% of participants are unwilling to pay for local journalism, while 28% are potentially willing, and 11% are already paying. Surprisingly, the perceived relevance of being informed about local affairs is high across all groups, challenging the notion that non-paying audiences don’t value local news. Participants who do not want to pay for local news do not express wants and needs for symbolic and emotional values of local journalism to the same degree as participants who (might) pay for local journalism. Instead, participants who do not pay and participants who might pay emphasise functional values. The results of the research conducted for this study indicate three paths for local media outlets to increase their audiences: (1) communicate and/or clarify the symbolic and emotional values of local journalism, (2) increase quality regarding the functional values of local journalism, and (3) increase relevance regarding the functional values of local journalism. Few quotes touch upon the economic value of local journalism, with business owners recognising the relevance of staying informed about local events for economic gain. The study suggests that revitalising local journalism requires prioritising unique, emotionally engaging content, clarifying symbolic values, and enhancing functional quality. Understanding audience preferences is crucial for local media outlets to refine their strategies and to ensure the survival and relevance of local journalism in the digital age." (https://journalismfundersforum.com/local-journalism-and-its-audience)
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"Sustainability is a key issue for local and community media in the Global South as well as the Global North, albeit in different ways. After identifying significant gaps in the sustainability literature, the article presents and discusses a taxonomy of ‘models’ – the relationships that arise
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around different dominant sources of revenue: commercial, patronage, state, donor and community. Although the models operate in all contexts, particular dynamics develop in situations of poverty and marginalization. Drawing mainly on literature from Africa and other parts of the Global South, it is argued that a broadly political economy approach surfaces issues of power and dependency in each model. The models serve as analytical tools that enable better understanding of the vulnerabilities of media for marginalized communities, where a lack of alternatives gives them disproportionately greater importance. Important new areas of research into issues of power in local and community media are suggested, including ways to reduce the vulnerabilities identified." (Abstract)
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"Die Schlüsselfragen für den Erfolg lokaler Nachrichtenmedien sind die folgenden: Lösen Sie ein Problem für ihre Zielgruppe? Identifizieren und füllen sie eine Nachrichten- oder Informationslücke für ihre Gemeinschaft bzw. Gemeinschaften? In diesem Bericht beschäftigen wir uns damit, wie Jou
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rnalisten Innovationen schaffen, um diese Fragen zu beantworten und ein neues lokales Medienumfeld in drei Rahmensystemen aufzubauen: im Journalismus, der die Nachrichteninhalte erstellt, in den Produkten und Erfahrungen, die diese Inhalte aggregieren, und in den Geschäftsmodellen, die den Prozess unterstützen. Diese Innovationen liefern einen tiefgehenden Journalismus, der in der Lage ist, die Aufmerksamkeit seines Publikums zu gewinnen und zu halten, und dessen Beitrag in dem Wert (oder dem Nutzen) der geteilten Informationen sowie in seiner Rolle bei der Gemeinschaftsbildung und im sozialen Kapital liegt." (Seite 5)
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"This book is about how to grow an independent media business, and we are perfectly aware that news publishing these days is not for the faint of heart [...] We ask: Is there a media business approach that is not primarily focused on the needs and wants of an advertiser, a funder or the journalists
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in the newsroom, but instead aims to meet the needs of all the individuals within the community served? Assuming there is, how does a news enterprise capture some of the value created for that community? We have three reasons to believe these are the right questions. First, social actors need reliable, decision-grade information and insight to thrive, and at our best, that’s exactly what we provide. Second, we are neither alone nor unique in the challenges we face – and firms in adjacent industries, confronted with similar forces, can and do succeed. Finally, in our work with hundreds of news enterprises in the US, Europe, Middle East and Asia, we have seen success stories within and outside traditional journalism. It can be done." (Introduction, page 8)
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"This report analyses the Chin media sector. It is based on research conducted by MDIF from late 2018 through December 2019, as well as a quantitative and qualitative survey conducted by Myanmar Survey Research (MSR) in May 2019. The report provides data on the Chin media operations themselves, as w
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ell as the news and information needs and preferences of their actual and potential audiences in Chin State and Sagaing Region [...] What we have found is that, in many respects, Chin media face very similar problems to their counterparts elsewhere in Myanmar. They have often been set up by individuals who are deeply committed to serving the information needs of their communities, and they are often an important source of information for their audiences. We also have found that Chin media are dealing with challenges managing the digital transition that are similar to both their national and local media counterparts, and that more than half of them are also simultaneously continuing to produce print publications that remain a valuable news source for local communities. And, like local media all over the country, MDIF’s research has confirmed that Chin media are facing a major struggle to survive financially, often having to rely on local donors and personal savings as well as more traditional revenue sources such as advertising and print copy sales." (Introduction)
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"Media in small emerging democracies face multiple obstacles caused by “smallness” and the state of “late democratization.” “Smallness” raises the question of how to develop financial independence in these countries. “Late democratization” gives rise to the challenge of maintaining p
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olitical independence. In general, small emerging democracies lack an environment that can enable a culture of independent media. This study selected two Eastern European countries–Slovenia and Macedonia, with a population of about 2 million each, and two Asian countries–Bhutan and Timor-Leste, with populations of around 740,000 and 1.2 million respectively. They all emerged in the “Third Wave” of democratization and were characterized by features of underdeveloped political institutions, insufficient public discourse, and financial vulnerability according to the previous scholarly work. Based on literature review, the researcher found that smallness, along with confounding factors of national identity and economic context, shapes the way media policy is envisioned and developed [...] Using a mixed methodology of interview and documentary research, the researcher found that the reaction of small emerging democracies to the sudden social and political changes tended to have patterns, although they differed in the paths to democratization. Furthermore, the role of media as a watchdog is undermined by the financial dependence on the government of the day. With respect to media governance, the four countries are all marked by the hierarchical mode of governing. This casts light on the fact that media policy should be constructed with input from private sectors and civil societies. A conceptual framework provided by this study can work as an analytical tool for researchers who are interested in studying similar-sized countries." (Abstract)
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"Sector income has increased significantly since the last census was conducted in 2011-2012. Community radio stations collectively generated $103,533,154, including CBF grants, in the 2015-2016 financial year. This represents an increase of 41%, or $30,143,206, over the last four years. While it is
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important to note that the inclusion of 57 temporary community broadcast license holders in the sample has contributed to the increase in total income generated by the sector, as these stations reported significantly lower average income per station than permanent community broadcast license holders the effect is not significant. Income growth was strongest across regional and metropolitan stations, with these stations reporting total income 84% and 47% higher than four years ago respectively. Rural stations also grew, while suburban stations reported income lower than in 2011-2012. Youth stations experienced the most significant growth since the last Census, with income growing by 125% between 2011-2012 and 2015-2016. Significant increases in total income were also reported by religious stations, who reported income 82% higher than in 2011-2012." (Page 8)
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"This report offers four case studies on how different foundations used information to improve the healthy functioning of their communities. The cases highlight the following: Why did each foundation support local media? How did it connect to their strategic priorities? What steps did they take to m
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ake their project successful? And what impact has it had on the issues they care about? Sharing these cases we hope provides valuable lessons for other foundations considering supporting local news and information efforts and broadening their commitment to using media and technology to engage residents." (Summary)
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El libro presenta un estudio sobre la televisión local andaluza empezando por un analisis teorico de la descentralización de televisión. Plantea que es necesario establecer la televisión local como nuevo medio de comunicación. Partiendo de alli se enfoca los temas del proceso legislativo de la
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TV local, su desarrollo en Andalucía, el proceso de creación, problemas de funcionamiento y niveles de audiencia durante el periodo 1985/1999.
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"The local media - local newspapers and radio, regional television, cable television and local news on the internet - represents a diverse and rapidly-changing sector of the British media landscape. Bringing together media academics, local journalists and other media professionals, this text present
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s a thorough, up-to-date and authoritative account of recent developments and future prospects for Britain's local newspapers, local media and local journalism. Drawing on current research and relevant literature, the book covers: "key developments in the local media scene, the distinctive editorial format of local newspapers, news sources and other sources available to local journalists, recent developments in media policy, online journalism, ethics and regulations, and the impact of new technology." (Publisher description)
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