"The reach of illiberal international propaganda outlets rests on citizens in democratic countries as recipients and potential disseminators. However, little research has scrutinised the audiences for such platforms. Why do audiences in democratic states consume content from such outlets, and how fa
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r do they actually align with it ideologically? The present research seeks to address this gap. Building on and extending the recent research findings of a large-scale survey, interviews with Swedish media consumers were conducted between 23 March and 13 April 2022, providing a unique close-up on a group of media consumers who stated that they consumed, among other alternative media, the Russian state-sponsored media outlets RT and Sputnik as part of their media diet. The findings, elicited through interviews and the Q-sort method, challenge previous research that presents this audience in a one-dimensional way. First, we investigate their alignment with different political narratives, identifying three different profiles. Although only one profile generally aligned with the RT/ Sputnik messaging, almost all the participants appreciate the content and share it on social media. Secondly, we examine their rationale for consumption, revealing a diverse array of motivations, and leading us to theorise four distinct consumption profiles: Distant Observers, Reluctant Consumers, Media Nihilists and Establishment Critics. We interpret these results and discuss their broader implications, before reflecting on the complexities of characterising audiences consuming authoritarian international broadcasting." (Abstract)
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"This article examines the reception and dissemination of ‘malign information influence’ (MII) in a liberal democracy; information sponsored by authoritarian regimes or other hostile actors and projected through international broadcasting outlets across borders. The study contributes to the scar
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ce research on the reception of narratives transmitted by the Russian statesupported media platforms RT and Sputnik, exposingcharacteristics, political attitudes, and sharing behaviors of RT/ Sputnik consumers. A nationwide, representative survey (n: 3033) from November 2020 revealed a surprisingly high number of Swedish RT/Sputnik consumers (7%), with an overrepresentation of young, men and supports of non-parliamentarian parties and the right wing, nationalist Sweden Democratic Party. These consumers are somewhat more willing than non-consumers to disseminate news on social media and in real life despite being distrustful of the sources. The findings strengthen previous research in demonstrating the attractiveness of identity grievance narratives among alternative media consumers, yet the results show that RT/Sputnik consumers also aligned with narratives that contrasts with national security policy. They state less trust in politicians, institutions, the media, news, and journalism, yet are comparatively prone to share unreliable or untrue news content on social media and in real life. The analysis thus identified a section of media consumers who can function as vehicles for the dissemination of MII. The article contributes to the underresearched problem of the potential of MII to take root and provides a basis for future qualitative research that can refine and provide nuance to the knowledge of reception of MII." (Abstract)
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"The Middle East media landscape provides Russian state with unique opportunities. A region with strong state-controlled media, weak independent outlets, and a burgeoning reliance on social media—along with a historical suspicion of Western news sources—has created useful openings that the Kreml
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in exploits to advance its agenda. Russia presents its own media as a better alternative to other Arabic-language networks, and it has a more receptive audience in the region than in the West. Today, the RT Arabic and Sputnik Arabic websites are the two most visible outlets of Moscow’s propaganda influence. Analysis of these sites shows both continuity with the Kremlin’s traditional propaganda goals and adaptation of tried-and-true methods to advance them. These outlets cultivate an image of Moscow as a great power in the Middle East and focus heavily on social media. Unsurprisingly, they also advance a divisive, conspiratorial, anti-Western ideology. Deeper investigation, however, reveals a more nuanced approach aimed at building credibility with Arab audiences through coverage of human interest and domestic issues—especially in Egypt—and through efforts to develop relationships with other local and regional media. As this Kremlin-funded information operation gains local traction and viewers, it increasingly poses a challenge to U.S. interests in the Middle East." (Page 2)
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