"This Guide updates the learning on Outcome Harvesting + Attitude Change (OH+AC), an adapted version of Outcome Harvesting that adds the consideration of attitudes while upholding Outcome Harvesting’s primary concepts and core principles. Whereas Outcome Harvesting centers behavior change among so
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cial change actors, attitudes can be a valuable addition to Outcome Harvesting wherever inner transformation is essential for achieving the outward behavior change that drives social change program results, or wherever attitudes are particularly central to the worldview of program stakeholders. There has been significant experience and feedback since the trial version OH+AC toolkit, originally published by Tearfund, was launched in 2020. It is time to share what we have learned. One key learning is that most colleagues find it easier to learn OH+AC if they already have a solid grasp of Outcome Harvesting. So, unlike the trial version toolkit, this update is designed for evaluation facilitators with some Outcome Harvesting experience. We assume some evaluation basics, and we keep the reminders of Outcome Harvesting basics to a minimum. However, we do not assume that you are an Outcome Harvesting expert or that English is your first language. We aim to explain the addition of attitude considerations to Outcome Harvesting in a way that is complete and clear." (Introduction, page 7)
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"Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cogni
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tive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising." (Publisher description)
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"Deference and dissent strike a delicate balance in any polity. Insufficient deference to authority may incapacitate government, whereas too much may allow leaders to orchestrate mass violence. Although cross-national and cross-temporal variation in deference to authority and willingness to express
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dissent has long been studied in political science, rarely have scholars studied programs designed to change these aspects of political culture. This study, situated in post-genocide Rwanda, reports a qualitative and quantitative assessment of one such attempt, a radio program aimed at discouraging blind obedience and reliance on direction from authorities and promoting independent thought and collective action in problem solving. Over the course of one year, this radio program or a comparable program dealing with HIV was randomly presented to pairs of communities, including communities of genocide survivors, Twa people, and imprisoned génocidaires. Changes in individual attitudes, perceived community norms, and deliberative behaviors were assessed using closed-ended interviews, focus group discussions, role-play exercises, and unobtrusive measures of collective decision making. Although the radio program had little effect on many kinds of beliefs and attitudes, it had a substantial impact on listeners’ willingness to express dissent and the ways they resolved communal problems." (Abstract)
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