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Persuasive Communication
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"This Guide updates the learning on Outcome Harvesting + Attitude Change (OH+AC), an adapted version of Outcome Harvesting that adds the consideration of attitudes while upholding Outcome Harvesting’s primary concepts and core principles. Whereas Outcome Harvesting centers behavior change among so ... more

Persuasive Communication

New York; London: Guilford Press, 3rd ed. (2016), xvi, 383 pp.
"Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cogni ... more
"Deference and dissent strike a delicate balance in any polity. Insufficient deference to authority may incapacitate government, whereas too much may allow leaders to orchestrate mass violence. Although cross-national and cross-temporal variation in deference to authority and willingness to express ... more

Teoría y aplicación en el caso de ACPO

Bogotá: Acción Cultural Popular (ACPO) (1978), 285 pp.

Efectos de las comunicaciones de masas

New York: Free Press (1974), 266 pp.