"The International Organization for Migration (IOM) has conducted a scientifically rigorous impact evaluation to assess the impact of the Migrants as Messengers (MaM) campaign in Dakar, Senegal. MaM was a peer-to-peer awareness-raising campaign made by migrants for migrants and implemented in Senega
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l, Guinea and Nigeria from December 2017 to March 2019. The impact evaluation in Senegal focused on a key pillar of the MaM campaign, namely town hall events, which screened video testimonies of migrant returnees followed by interactive question and answer sessions with migrant returnees .. The impact evaluation provides evidence that peer-to-peer communication has measurable effects on potential migrants’ perception and intention, which are key prerequisites for safe migration decisions. This report focuses on the main impacts of the MaM events. Future analyses will further explore the rich datasets collected in this study." (Executive summary, page 1-2)
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"In 2006, MTV and USAID launched, "MTV EXIT (End Exploitation and Trafficking)," a multi-media, multi-platform awareness and prevention campaign against human trafficking that has reached over 20 million people in 21 countries in the Asia Pacific. This paper describes the campaign background, design
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and message strategies and the outcome evaluation of the MTV EXIT documentaries, which were developed to build knowledge and influence attitude and behavior of the target audience on human trafficking. Both quantitative and qualitative research methods were employed for the outcome evaluation in six selected countries: China, India, Indonesia, Japan, Philippines and Thailand. Quantitative data was collected before and after documentary exposure through surveys using online access panel while qualitative data was gathered from focus groups. The Mind-Set Barometer, an indicator in which knowledge, attitude and behavior measures were weighted and incorporated into a composite score, was used in quantitative evaluation to measure the effects of campaign exposure. While some variations could be observed, the Mind-Set Barometer scores increased across all sites during the post surveys, showing positive effects of documentary exposure among research participants. The qualitative research provided key insights that the MTV EXIT documentaries had great potential in raising awareness about the issue, but should include stronger call to action to engage audience. This paper calls for the anti-trafficking community to conduct rigorous campaign evaluation to access outcomes, impacts and values of their communication activities. It also advocates that media campaigns can be effective tools in creating awareness and increasing prevention of human trafficking." (Abstract)
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"This study breaks the downward communication challenge in post-tsunami Aceh and Sri Lanka into four main areas. The first looks at the nature of communication problems between organisations and communities. The second covers mass information campaigns, including an overview of the information chann
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els in Aceh and Sri Lanka and how best to use them. The third section investigates complaints mechanisms, and, finally, the fourth section is a brief glance at what has been done to bridge information gaps in Aceh and Sri Lanka. Many organisations are still paying for mistakes made in communicating with communities in the early days of the tsunami recovery effort, resulting in what many call the “broken promises” phenomenon. The inherent problems of managing expectations were exacerbated by a widespread use of translators and jargon and the extreme levels of trauma experienced by beneficiaries. A number of organisations, however, have started to address these mistakes and build communications strategies into projects, developing models that potentially have wide application." (Executive summary)
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"The information campaign that IOM Tbilisi is implementing in Georgia during the year 2002 aims at preventing irregular migration and trafficking in human beings from Georgia. IOM will seek to raise the awareness of potential irregular migrants of the pitfalls of irregular migration and to alert the
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m about the inherent dangers in trafficking. This information will give potential migrants a more realistic picture of possibilities for regular migration and help them to counterbalance misperceptions and deliberately misleading information. IOM conducts the information campaign in the framework of the “Cluster” process, which is an ongoing dialogue on irregular migration between countries of origin in the South Caucasus and those of destination in Western Europe." (Executive summary)
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