"The overall goal of WACC’s programmes is to ensure that all its activities, projects and advocacy are focused on promoting, implementing and supporting the communication rights of all, especially the poorest, most excluded and most vulnerable people and communities. This goal will be realised thr
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ough three main programme initiatives: (1) Advocacy for communication rights, (2) Capacity-building for projects promoting and strengthening communication rights, and (3) Building bridges, networks and partnerships. These initiatives will be supported through a focus on strengthening operational systems and resources, particularly (1) fund development (2) communication and (3) collaboration and relationships." (Page 9)
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"Media involve religious dimensions and have become the religious "iconofiers" of our world. People increasingly use media for shaping their - religious - identity and their search with respect to questions of ultimate meaning. The author first provides a succinct overview of the context and implica
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tions of media culture and the recent changes in communication theory. Then, by analyzing the contents of a broad range of Church documents from the Catholic as well as the Protestant Churches and Ecumenical Organizations, she reflects on Christian policy views and identifies the main problems and opportunities in relating to media culture. Finally she stresses the urgency of genuine "art of dialogue" between Christian religion and media culture, based on a thorough analysis of the trends of the global media context as well as recent insights from audience research. She also argues a theological paradigm shift and the importance of ethical involvement by religions in the public sphere. This is a thoroughly researched, major contribution to religious commmunication theory." (CAMECO Update 4-2008)
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