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Syria Audience Research Study

Alex Fisher, Maureen Taylor

Free Press Unlimited (2021), 29 pp.

"Syrians greatly desire news that is free from political partisanship and interference; are reflective and capable of making conscious and informed decisions; are resourceful, reflective and desire the full picture of news and events; value variety in terms of sources, and are therefore often drawn ... more

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Somalia Media Landscape: Key Results

London: BBC Media Action (2021), 1 p.

"Radio remains most popular media platform. Over half listen to the radio weekly. Internet is more accessed than TV. TV is watched mostly by young, urban, wealthier people. Men use all media platforms more than women [...] A nationally representative sample of 2,004 adults aged 18+ in Somalia were i ... more

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The Kenya Media Assessment 2021

Chaacha Mwita et al.

Internews (2021), 47 pp.

"There are stark lessons to be learnt from this assessment: Social media has become the main source of news and information for majority of Kenyans, even though it suffers the greatest trust deficit. Radio remains highly important, while television is the most trusted source of information and newsp ... more

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The Dominica Information Ecosystem Assessment (IEA): How the Flow of Information Impacts Disaster Preparedness and Response

Internews (2021), 75 pp.

"Generally, Dominicans have access to the information that they need to make informed decisions, especially as it relates to disaster preparation and response. Despite having timely access to disaster-related information, however, some persons continue to act complacent and either fail or refuse to ... more

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Turkey's Changing Media Landscape

Andrew O'Donohue, Max Hoffman, Alan Makovsky

Washington, DC: Center for American Progress (2020), 24 pp.

"This report highlights numerous troubling developments in Turkey’s media landscape. Distrust in the media has reached crisis proportions, with fully 70 percent of Turks viewing the media as dishonest. These doubts have formed the backdrop for rapid shifts in how Turks access political news and in ... more

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Free Vs. False: Namibia’s Changing Media Landscape Presents Tough Choices for Citizens

Christiaan Keulder

Afrobarometer (2020), 10 pp.

"Most adult Namibians own mobile phones (88%) and radios (67%). Four in 10 (40%) own television sets, and one in four (25%) own computers. Daily Internet use has multiplied over the past decade, increasing from 5% in 2008 to 28% in 2019. But more than four in 10 Namibians (44%) still “never” use ... more

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Estudio: Medios de comunicación en coronavirus

Santiago de Chile: cadem (2020), 34 slides

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Estudio: Medios de comunicación post crisis

Santiago de Chile: cadem (2020), 26 slides

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Face à l’hégémonie de la télévision et la radio, l’Internet et les médias sociaux continuent leur popularité grandissante en Côte d’Ivoire

Joseph Koné, Kaphalo Ségorbah Silwé

Afrobarometer (2020), 11 pp.

"L’utilisation de la mesure d’audience par les médias est faible en Côte d’Ivoire. Selon une étude du Ministère de la Communication, de l’Économie Numérique et de la Poste (2017), la plupart des médias ivoiriens naviguent à vue sans une véritable connaissance et maîtrise du marché ... more

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Poursuite des cours par télévision, radio, et Internet pendant la pandémie du COVID-19: Atouts et contraintes au Togo

Komi Amewunou

Afrobarometer (2020), 10 pp.

"Quatre Togolais sur cinq environ disposent d’une radio dans leur ménage (81%) et suivent régulièrement les informations à la radio (78%). Deux ménages sur cinq (44%) ne possèdent pas de télévision. La moitié (51%) des Togolais ne suivent jamais ou rarement les informations à la télé. ... more

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Especial medios de comunicación: Encuesta de satisfacción política y opinión pública

Buenos Aires: Universidad de San Andrés, Encuesta de Satisfacción Política y Opinión Pública (ESPOP) (2020), 24 pp.

"En la mayoría de los casos existe una relación lineal entre la confianza y el consumo de cada medio. En ese contexto, entre los consumidores frecuentes de cada medio la confianza neta (Confía Mucho + Confías Algo) es mayor en Telefe (80%), C5N (78%) y Clarín (74%). De todos modos, cabe aclarar ... more

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Sri Lanka Media Audience Study 2019: Consuming News in Turbulent Times

Nalaka Gunawardene, Arjuna Ranawana

International Media Support (IMS) (2020), 63 pp.

"Across various demographics, Sri Lankan audiences highly value news and current information. More than three quarters (77%) identified news as being very important, and another 18% said it was somewhat important. National news on current affairs had the highest level of audience interest (76%), fol ... more

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Port-Au-Prince Information Ecosystem Assessment

Internews;Panos Caribbean (2020), 70 pp.

"Key finding 1: A trusted thirdperson is the most important information provider. When asked for their main source of information, family, friends, and religious leaders accounted for 89% of the response choices combined. Additionally, 97% stated they trust their family and friends. Key finding 2: S ... ocial media, the new player in the game? Even though radio remains the main channel of information used by the population (76%) – followed by television (48%) – WhatsApp (29%) and Facebook (28%) combined total 57% of respondents’ choice. Moreover, among participants who have Internet access, the leading applications to receive news areWhatsApp (82%) and Facebook (70%). Key finding 3: News on current events and sports are the most preferred content in traditional media channels. Participants mostly responded they like to see “news on current events” and “sports news” in traditional media channels. Radio listeners mostly enjoy “news on current events” (61%), newspapers readers like to read about “news on current events” (65%) and “sports” (33%), and television consumers mostly favor “news on current events” (49%) and “sports” (37%). Sports are ahead of educational and/or health programs in all types of media. Key finding 4: Residents in Port-au-Prince have unmet information needs. When asked about the information they need the most – at the time –, 52% of participants selected “how to find a job”, followed closely by “general news about what is happening in the country including COVID-19” (51%). Respondents also mentioned the need for information on “access to food and drinking water” (48%), as well as information about the “security situation in Port-au-Prince” (47%). Key finding 5: Information consumers are not passive actors: trust and relevance are key points. Content and source are the two main factors affecting the information ecosystem in Port-auPrince. Even among their preferred source of information – family and friends – or their preferred channel – radio –, trust is not blindly granted. In the focus groups, participants point out the lack of training of journalists, the fact that many confuse facts with opinions or place greater value in sensationalism, often leading to unsubstantiated claims and misinformation [...]" (Pages 5-14) more

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Population Perception of the Media and Media Skills in the Republic of Moldova

USAID;UKAID;Internews;Magenta Consulting (2020), 159 pp.

"This report aims to assess the perception of the media and media skills among the citizens of the Republic of Moldova in 2020 and shows the dynamics compared to the first similar report conducted in 2018. This study assesses the extent to which media consumers can assess the quality media content, ... more

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Independent Media Depend on You: Research Report

CESID

USAID;IREX;Agency Communis (2020), 19 pp.

"The research on audience behavior and the effects of Free Media Advocacy Campaign was conducted on a sample of 1,000 respondents, 25 to 55 years of age, and focused on the citizens’ viewpoint towards paying for media content (with the possibility of comparison to 2019 research) and evaluation of ... the campaign “Independent Media Depend on You” (IREX and Agency Communis). In terms of media consumption, respondents from 2019 generally spent more time with media than in the 2020 research. In addition, it is noticeable that respondents in both research cycles spent more time watching television and listening to the radio. The average time respondents spent per day watching television in 2020 was 108.6 minutes, while in 2019 the average time spent watching this media was 161.4 minutes. The average time respondents spent listening to the radio in the research conducted in 2020 is the same as the time spent watching TV (108.6 minutes), while in 2019, radio was the media respondents spent the most time listening to – 166.8 minutes. Social networks are the third most used media in terms of time spent on them per day (average time for 2020 – 87.6 minutes; average time for 2019 – 126.6 minutes). In fourth place are informative online portals and sites, while fifth place is print media with which respondents spend the least time per day (average time – 27 minutes). When it comes to citizens’ trust in media, it is evident that in both research cycles there is a greater distrust than a trust in the media, and this fits in the broader picture of citizen’s distrust in all civil society institutions. A total of 43% of respondents generally do not trust the media in Serbia at all – in 2020, while in 2019 the percentage was lower by two points (41%). On the other hand, a total of 22% of respondents stated that they have full confidence and that they mostly have trust in Serbian media, which is one percentage point more than in the research conducted in 2019. About a third of respondents had a neutral stance about trust in media (31% in 2020, 33% in 2019). A large percentage of respondents were not willing to pay for online content, however, when compared with 2019’s findings, SMS noticed that the willingness to pay for online content is more noticeable in 2020." (Summary) more

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La pauvreté dans le monde & les enjeux de développement: La consommation des médias en France

Paolo Morini, David Hudson, Jennifer Hudson

Development Engagement LAB (2020), 93 slides

"C’est par le biais des actualités portant sur les questions migratoires et les conflits armés que les Français sont le plus à même de s’informer à propos de la pauvreté dans le monde. Le public français préfère être informé sur la pauvreté dans le monde à l’occasion des actualit ... more

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Sustainability of Professional Journalism in the Media Business Environment of the Western Balkans

Sanela Hodžic, Brankica Petkovic

European Union;TACSO 3 project;GDSI (2020), 54 pp.

"Independent media outlets in the Western Balkans are facing major challenges to their financial sustainability. With the exception of some of the largest broadcasters with national coverage and the most visited online media, the majority of media outlets across the region are not sustainable busine ... more

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Media Consumption Report: Platforms and Tools for Reaching and Engaging Urban and Rural Youth

Washington, DC: USAID Cambodia Green Future Activity (2020), iii, 22 pp.

"This report provides an overview of media consumption from the perspectives of selected media practitioners in Cambodia and highlights some of the key communication tools, products, materials, and platforms they have used to reach their respective target audiences. This report maps trends across bo ... th traditional and digital media platforms. It describes how Cambodian media practitioners use different media platforms to reach and inform their target audiences. It also looks at how different media platforms, tools, and ideas can be used to engage Cambodian citizens, especially youth, on environment-related topics. The aim is to encourage active involvement in environmental issues. The findings reveal that digital platforms, especially Facebook, have become increasingly popular in recent years. According to the Media Mapping Report, in 2019, key digital media usage was as follows: 87 percent of Cambodians own a mobile phone; 12.5 million were active Internet users (out of a population of 16.4 M); 8.4 million were active social media users; 8.3 million were active Facebook users. Video is the top communication tool that the organizations used to reach specific audiences through storytelling and social media. The findings indicate that targeted media campaigns are the most effective communication and outreach initiatives, followed by celebration of special events, in which video is an effective tool. These campaigns and videos are delivered using Facebook, which is the top social media platform used to reach specific audiences, followed by YouTube and Instagram. The report found that news programs still attract large audiences on TV and radio. Hang Meas is the toprated TV station, followed by PNN and CTN, while ABC ranges among the top programs, followed by RFI/WMC and Vayo respectively. Based on this media mapping exercise, the team found that the USAID Cambodia Green Future Activity should employ an inclusive approach that involves target audiences – whether youth or the broader public – in all phases including design, implementation, monitoring and evaluation to ensure that the project reaches its objectives and goal. Development partners should explore multi-stakeholder strategies to implement project or campaign activities by using multi-platform approaches, such as using a mix of social and traditional channels to optimize reach and impact." (Executive summary) more

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Healthy Scepticism Across the Board: A Study on Media Perception in Sudan

Aida Kaisy

Berlin: Media in Cooperation and Transition (MiCT) (2020), 18 pp.

"Social media is the most dominant source of news, with television and radio both declining in popularity amongst young audiences. Social media is popular due to its accessibility and speed of reporting events. Countering the commonly high popularity of radio in Africa, radio was seen as outdated an ... more

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News Media Trust and its Impact on Media Use: Toward a Framework for Future Research

Jesper Strömbäck, Yariv Tsfati, Hajo Boomgaarden, Alyt Damstra, Elina Lindgren, Rens Vliegenthart, Torun Lindholm

Annals of the International Communication Association, volume 44, issue 2 (2020), pp. 139-156

"In contemporary high-choice media environments, the issue of media trust and its impact on people’s media use has taken on new importance. At the same time, the extent to which people trust the news media and how much it matters for their use of different types of media is not clear. To lay the g ... more