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State of the Media Survey Report 2021

Nairobi: Media Council of Kenya (2021), xii, 46 pp.

"The survey found that 58% of Kenyans interviewed consume TV content on a typical day. This translates to approximately 16,740,493 Kenyans aged above 15 years who consume TV content. This is a drop from 74% of the respondents recorded in the 2020 survey. Across the regions, 60% of persons in North E ... more

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Moldova: Media Consumption and Audience Perceptions Research

Thomson Reuters Foundation (2021), 45 pp.

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Georgia: Media Consumption and Audience Perceptions Research

Thomson Reuters Foundation (2021), 45 pp.

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Ukraine: Media Consumption and Audience Perceptions Research

Thomson Reuters Foundation (2021), 51 pp.

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Report: National Media Consumption Survey Rwanda 2021

Anna Nyström, Magnus Anshelm, Elias Niyonsaba, Eunice Wanderi, Michael Mwarange

Kalmar; Stockholm: Fojo Media Institute; Swedish Radio Media Development Office (2021), 34 pp.

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Primera encuesta MediaScan Panamá: Percepción ante la desinformación. Consumo de medios. Confianza en las fuentes informativas

Mediáticos; Centro Internacional de Estudios Políticos y Sociales (CIEPS) (2021), 12 pp.

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Somalia Media Landscape: Key Results

London: BBC Media Action (2021), 1 p.

"Radio remains most popular media platform. Over half listen to the radio weekly. Internet is more accessed than TV. TV is watched mostly by young, urban, wealthier people. Men use all media platforms more than women [...] A nationally representative sample of 2,004 adults aged 18+ in Somalia were i ... more

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El futuro de los medios

cadem (2020), 27 slides

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Information Needs Assessment of the City of El Alto (Bolivia)

La Paz: Fundación UNIR; Internews (2020), 61 pp.

"There are close to 60 operating print news media, radio and television stations in El Alto, in addition to a half dozen digital information portals. There are approximately 200 journalists in El Alto, but most of them lack formal labor contracts and perform their work as independent producers or co ... more

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Evaluación de necesidades de información en la ciudad de El Alto (Bolivia)

Fundación UNIR; Internews (2020), 61 pp.

"En El Alto funcionan cerca de 60 medios impresos, de radio y televisivos, además de media docena de portales digitales informativos. Los periodistas suman alrededor de 200, aunque la mayoría de ellos carecen de una relación laboral formal y desarrollan su trabajo en condición de productores ind ... more

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Estudio: Medios de comunicación en coronavirus

Santiago de Chile: cadem (2020), 34 slides

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Independent Media Depend on You: Research Report

CESID

USAID; IREX; Agency Communis (2020), 19 pp.

"The research on audience behavior and the effects of Free Media Advocacy Campaign was conducted on a sample of 1,000 respondents, 25 to 55 years of age, and focused on the citizens’ viewpoint towards paying for media content (with the possibility of comparison to 2019 research) and evaluation of ... the campaign “Independent Media Depend on You” (IREX and Agency Communis). In terms of media consumption, respondents from 2019 generally spent more time with media than in the 2020 research. In addition, it is noticeable that respondents in both research cycles spent more time watching television and listening to the radio. The average time respondents spent per day watching television in 2020 was 108.6 minutes, while in 2019 the average time spent watching this media was 161.4 minutes. The average time respondents spent listening to the radio in the research conducted in 2020 is the same as the time spent watching TV (108.6 minutes), while in 2019, radio was the media respondents spent the most time listening to – 166.8 minutes. Social networks are the third most used media in terms of time spent on them per day (average time for 2020 – 87.6 minutes; average time for 2019 – 126.6 minutes). In fourth place are informative online portals and sites, while fifth place is print media with which respondents spend the least time per day (average time – 27 minutes). When it comes to citizens’ trust in media, it is evident that in both research cycles there is a greater distrust than a trust in the media, and this fits in the broader picture of citizen’s distrust in all civil society institutions. A total of 43% of respondents generally do not trust the media in Serbia at all – in 2020, while in 2019 the percentage was lower by two points (41%). On the other hand, a total of 22% of respondents stated that they have full confidence and that they mostly have trust in Serbian media, which is one percentage point more than in the research conducted in 2019. About a third of respondents had a neutral stance about trust in media (31% in 2020, 33% in 2019). A large percentage of respondents were not willing to pay for online content, however, when compared with 2019’s findings, SMS noticed that the willingness to pay for online content is more noticeable in 2020." (Summary) more

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The Global Media Intelligence Report 2020: A Reference Guide to Consumers' Media Use in 42 Countries

eMarketer (2020), 194 pp.

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Turkey's Changing Media Landscape

Andrew O'Donohue, Max Hoffman, Alan Makovsky

Washington, DC: Center for American Progress (2020), 24 pp.

"This report highlights numerous troubling developments in Turkey’s media landscape. Distrust in the media has reached crisis proportions, with fully 70 percent of Turks viewing the media as dishonest. These doubts have formed the backdrop for rapid shifts in how Turks access political news and in ... more

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Estudio: Medios de comunicación post crisis

Santiago de Chile: cadem (2020), 26 slides

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Face à l’hégémonie de la télévision et la radio, l’Internet et les médias sociaux continuent leur popularité grandissante en Côte d’Ivoire

Joseph Koné, Kaphalo Ségorbah Silwé

Afrobarometer (2020), 11 pp.

"L’utilisation de la mesure d’audience par les médias est faible en Côte d’Ivoire. Selon une étude du Ministère de la Communication, de l’Économie Numérique et de la Poste (2017), la plupart des médias ivoiriens naviguent à vue sans une véritable connaissance et maîtrise du marché ... more

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Especial medios de comunicación: Encuesta de satisfacción política y opinión pública

Buenos Aires: Universidad de San Andrés, Encuesta de Satisfacción Política y Opinión Pública (ESPOP) (2020), 24 pp.

"En la mayoría de los casos existe una relación lineal entre la confianza y el consumo de cada medio. En ese contexto, entre los consumidores frecuentes de cada medio la confianza neta (Confía Mucho + Confías Algo) es mayor en Telefe (80%), C5N (78%) y Clarín (74%). De todos modos, cabe aclarar ... more

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Sri Lanka Media Audience Study 2019: Consuming News in Turbulent Times

Nalaka Gunawardene, Arjuna Ranawana

International Media Support (IMS) (2020), 63 pp.

"Across various demographics, Sri Lankan audiences highly value news and current information. More than three quarters (77%) identified news as being very important, and another 18% said it was somewhat important. National news on current affairs had the highest level of audience interest (76%), fol ... more

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Port-Au-Prince Information Ecosystem Assessment

Internews; Panos Caribbean (2020), 70 pp.

"Key finding 1: A trusted thirdperson is the most important information provider. When asked for their main source of information, family, friends, and religious leaders accounted for 89% of the response choices combined. Additionally, 97% stated they trust their family and friends. Key finding 2: S ... ocial media, the new player in the game? Even though radio remains the main channel of information used by the population (76%) – followed by television (48%) – WhatsApp (29%) and Facebook (28%) combined total 57% of respondents’ choice. Moreover, among participants who have Internet access, the leading applications to receive news areWhatsApp (82%) and Facebook (70%). Key finding 3: News on current events and sports are the most preferred content in traditional media channels. Participants mostly responded they like to see “news on current events” and “sports news” in traditional media channels. Radio listeners mostly enjoy “news on current events” (61%), newspapers readers like to read about “news on current events” (65%) and “sports” (33%), and television consumers mostly favor “news on current events” (49%) and “sports” (37%). Sports are ahead of educational and/or health programs in all types of media. Key finding 4: Residents in Port-au-Prince have unmet information needs. When asked about the information they need the most – at the time –, 52% of participants selected “how to find a job”, followed closely by “general news about what is happening in the country including COVID-19” (51%). Respondents also mentioned the need for information on “access to food and drinking water” (48%), as well as information about the “security situation in Port-au-Prince” (47%). Key finding 5: Information consumers are not passive actors: trust and relevance are key points. Content and source are the two main factors affecting the information ecosystem in Port-auPrince. Even among their preferred source of information – family and friends – or their preferred channel – radio –, trust is not blindly granted. In the focus groups, participants point out the lack of training of journalists, the fact that many confuse facts with opinions or place greater value in sensationalism, often leading to unsubstantiated claims and misinformation [...]" (Pages 5-14) more

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Population Perception of the Media and Media Skills in the Republic of Moldova

USAID; UKAID; Internews; Magenta Consulting (2020), 159 pp.

"This report aims to assess the perception of the media and media skills among the citizens of the Republic of Moldova in 2020 and shows the dynamics compared to the first similar report conducted in 2018. This study assesses the extent to which media consumers can assess the quality media content, ... more