"The purpose of this guidebook is to help develop the skills required to handle the growing flux of waste generated by the new and used computer markets for the benefit of the environment and public health. Problems generated by this computer waste are affecting the world in general and developing c
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ountries in particular. It represents the negative side of the reduction in the digital divide in a world where one billion PCs were expected to be in use this year and one billion mobile phones were expected to be sold. It also aims to support the emergence of new business opportunities. It should prove useful for NGOs and local development stakeholders in fostering small and micro entrepreneurships. The guidebook is available free of charge online. In addition, its open license will allow interested parties to create versions adapted to local condition and particular contexts." (Back cover)
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"Enterprise development interventions that utilize the mass media can be seen to be impacting on three different areas of the operating environment of small businesses. First, mass media can bring about behavioural change in the business operation by influencing public and individual attitudes and b
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ehaviour through interventions applying for instance social marketing techniques. Second, it can provide enhanced services and information about MSE input and output markets by providing information on the services and products available to small businesses, acting as a feedback mechanism to service and input providers, and playing an important role in opening up new markets and improving existing markets for the services and products that small businesses sell. Third, mass media can act as an agent to improve the policy and regulatory environments for small businesses." (Abstract)
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"This working paper tells the story of the growth of independent radio for small enterprises in Uganda, and Ghana. It describes how the radio program Nekolera Gyange (I Run My Own Business) was initiated, how it engages and helps small enterprise listeners, and how it achieved commercial viability.
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The paper explains how the concept has been transferred to rural Uganda and to Ghana, and the adaptations that were made along the way. In order to assist others in initiating similar programs, the paper presents lessons learned and FIT strategy for supporting the development of more commercial SE radio programs around the world.." (Page vii)
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