"Information Visualization: Perception for Design, Fourth Edition explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved c
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larity, utility and persuasiveness. This new edition has been revised and updated to include the latest relevant research findings. Content has been updated in areas such as the cognitive neuroscience of maps and navigation, the neuroscience of pattern perception, and the hierarchy of learned patterns. New changes to the book make it easier to apply perceptual lessons to design decisions. In addition, the book offers practical guidelines that can be applied by anyone, including interaction designers and graphic designers of all kinds." (Publisher description)
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"Vom Tafelbild über den Film bis zum 3D-Bild. Bilder überfluten uns in allen Bereichen der Gesellschaft, der Umgang mit digitalen Bildern wird immer wichtiger. Seit dem Pictorial oder Iconic Turn haben sich auch die Kulturwissenschaften des Themas angenommen und eine Wissenschaft vom Bild und der
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Bildwahrnehmung begründet. Das Handbuch gibt erstmals einen umfassenden Überblick, erläutert Grundlagen wie Semiotik, Phänomenologie und Ikonologie, analysiert verschiedene Einzelmedien und sich anschließende Bilddiskurse. Ein abschließender Teil beleuchtet die Bildtheorien verschiedener Disziplinen, und wie sich diese als Bildwissenschaft verstehen." (Verlagsbeschreibung)
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"The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last 15 years and the ubiquity of visual communication in our modern mediated lifestyle. 13 major theories of communication are defined by the top experts in their fields
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: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium." (Publisher description)
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"The first part of this book is concerned mainly with theoretical issues, and deals with the use of images in anthropology, sociology and psychology. The second section focuses on image-oriented qualitative research methodology, while the final part of the book is devoted to more practical concerns,
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presenting discussions of how researchers in different academic contexts have used and applied images in their own work." (European Journal of Communication 14:1, 1999)
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"Myron J. Pereira, SJ, brings together his years of experience in Development Communication as the director of ASTHA, a department of the Xavier Institute of Communications, Bombay. In this book he deals with sound slides, video, audio-cassettes and posters, street-plays and puppets and how they can
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be effectively used to transform the society. Essentially this is a 'how to' book. Numerous media practitioners are not professionals in any way. They are teachers, pastors, social workers, community organizers and political activists. But they are aware of the influence of modern communications and they would like to improve their skills and widen their perspectives both in communication and with the media. The book is meant for them." (Back cover)
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