"The Operational Handbook for Contact Centres for online safety of children contains action guidelines as well as knowledge, procedures and rules for successful work through the helpline for providing quality assistance and support to children, youth, families, professionals, teachers and others wor
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king with children and young people on the safer and secure use of the Internet and protection of children and young people when using modern technologies, as well as reporting illegal or harmful content on the Internet (hotline). The document also contains examples of good international and regional practices on the functioning of similar centres (Safer Internet Centres). The purpose of the Operational Handbook is to analyse the work of the Safer Internet Centres and offer guidance to the National Contact Centre for online safety of children in the Republic of Serbia on how to improve its efficiency and enhance its impact. This analysis also included a wider context in which the children helplines and reporting lines function, mapped out some of the new risks that children and young people might encounter in the digital environment, as well as the necessary support and resources needed for effective response and implications for the operational efficiency." (Page 6)
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"Getting to the heart of stories by asking the really tough questions and going places where no one wants to go. That’s documentary at its best. This Safe+Secure Handbook has been designed to help filmmakers get there—and back—and get their stories into the public domain as safely as possible.
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The Documentary Funders behind this initiative want to help filmmakers remove unnecessary risk, minimise possible risk, and have a contingency plan for the rest. As supporters of great documentaries, we drew on what many of the best independent filmmakers told us they wished they had done differently. We also worked with the smartest journalism and legal professionals." (Page 2)
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"This report provides a timely review of what is currently known about road safety advertising design and evaluation. Australian and international advertising literature published from 2001 to 2009 was reviewed to determine best practice for road safety mass media campaigns in South Australia. Inste
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ad of determining whether road safety advertising is effective or not, this review focused on what elements of road safety advertising are more effective and for whom. The review describes current psychological theories of behaviour change and social persuasion that are relevant to road safety advertising. In terms of mass media campaign design, factors that can improve campaign effectiveness were identified such as integrating advertising with other activities (e.g. enforcement), tailoring message content and means of communication to the characteristics of the target audience, and using new technology and multiple forms of media to reach the target audience. In addition, the effects of different levels of advertising exposure were considered and the efficacy of threat appeals and alternatives (i.e. positive emotional appeals) were discussed. The review also highlighted the difficulties in establishing the effectiveness of a mass media campaign, considered different evaluation methods and discussed the value of different campaign evaluation measures. Recent campaign evaluations were reviewed to highlight current key issues in campaign evaluation research. The report concludes with constructive recommendations for best practice for road safety mass media campaigns." (Abstract)
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