El enfoque de este estudio se centra en considerar al telespectador como parte integrante de una organización - en este caso la familiar - con sus respectivos roles, jerarquías, posiciones y relaciones con el entorno social. La idea central consiste en "analizar los procesos de mediación de la te
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levisión por la familia", con la finalidad de elaborar metodologías que respondan a la consecución y estudio de procesos educativos desarrollados en el seno de la organización familiar. El autor es Licenciado en Psicología y Doctor en Educación, además de Profesor en las escuelas de Comunicación Social y Psicología de la Universidad Central de Venezuela. Este trabajo constituye su Tesis Doctoral, que fue presentada en la Universidad de Columbia en 1989, y luego galardonada con el Premio Monseñor Pellín 1990.
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"Jib Fowles sees television as a 'grandly therapeutic force,' that television is indeed good for you. He examines why nearly every American regularly watches television and why viewing is beneficial. Updated and jargon-free, Why Viewers Watch describes the overall effect of programming on the popula
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tion. What do viewers get from television? What does it do for them? Why do academics negatively judge television? Using recent research reports, overlooked past studies, and fresh survey data to substantiate this positive role, Fowles first reviews the history of television and programming. After discussing what people expect from television, he explores how different types of programs satisfy different needs. Fowles also debunks many of the myths propagated by media scholars and “television prigs." (Publisher description)
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"This ambitious, broad-ranging study of one of the world's most interesting genres laudably tries to cover the telenovela industry, its creative process, the contents of novelas, and their reception by the working class. Besides having the descriptive richness one might expect of a book-length case
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study, the work has a sophisticated and relatively thorough theoretical orientation [...] Overall this book is a very good introduction to Brazilian television and the telenovela in particular. It is also of considerable value to those interested in Bourdieu's ideas, questions of social class and audience in general, or ethnographic research about audiences in the Third World." (Book review by Joseph Straubhaar, in: Journal of Communication, Spring 1990, page 162-164)
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"Cette étude est un bilan de ce que nous apprennent les recherches menées sur ce thème (effets généraux, psychologiques, physiques, étude de la violence, enfance inadaptée, etc...)." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA
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, 1971 Nr. 2072, topic code 08, 452)
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"Etudes de Wilbur Schramm présentés sous une forme de bibliographie annotée basée sur de nombreux pays — La télévision exerce une influence considérable sur le comportement et les conceptions en particulier chez les enfants." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media
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in the developing countries. Brussels: CIDESA, 1971 Nr. 2070, topic code 452)
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