mediadev library

"As many as 1,967 anti-Western comments were detected in the 17 monitored media outlets in 2017. In contrast to 2016 and 2015, when negative messages targeted human identity and rights, in 2017, a dominant topic was the foreign policy with the messages aimed at increasing the polarization on the for ... eign policy orientation of the country. This change in the strategic communication of pro-Kremlin actors shows that “loss of identity” was a rather tactical message that prepared the ground, while the messaging aimed at demonizing Georgia’s strategic partners (USA, NATO, EU) is of strategic nature. The United States of America accounted for the highest share of negative comments (25.9%), up by almost three times as compared to the previous year, followed by NATO (18,4%) and the West (14,1%). Compared to 2016, messages against the European Union have almost doubled (13.4%) whereas the comments about the loss of identity and human rights in anti-Western context have almost halved (12.9%). Comments against nongovernmental organizations (NGO) and the US philanthropist George Soros have trebled, as compared to 2016, and comprised 7.3%; this increase can be explained by a stepped up activity of far-right groups and their campaign to smear Open Society Georgia Foundation. Yet another change as compared to the previous years were clearer messages showcasing Russia as an alternative to the West and idealizing the Soviet system (7.2%). Comments against Great Britain (0,8%) have been mainly detected in two pro-Kremlin online media outlets – Georgia and the World, and Sakinformi. Alike previous years, the main source of anti-Western messages was media (827), followed by politicians (463), society (411), civil organizations (230) and the clergy (37). The structure of the Kremlin narrative in the Georgian discourse consists of three stages and aims at: 1. Creating threats; 2. Sowing distrust towards partners and Western institutions; 3. Ingraining a belief that Russia is the only option in fighting against the threats and that authoritative/Soviet-style governance is necessary. Four major threats were emphasized by pro-Kremlin actors: threat of war; threat of loss of territories; threat of bio subversion; threat of loss of identity." (Key findings, page 7) more

"How does media contribute to peacebuilding and reconciliation in a post-conflict environment? This question will be answered in respect to the media produced by the UN and NATO mission in Kosovo (UNMIK and KFOR) from the year 1999 until 2008. The theoretical part of the text will deal with existing ... more

Anti-Western Propaganda

Peace Through Peace Media? The Media Activities of the International Missions (KFOR and UNMIK) and Their Contribution to Peacebuilding in Kosovo from 1999 Till 2008