"The Handbook of Rhetoric and Public Address is a state-of-the-art companion to the field that showcases both the historical traditions and the future possibilities for public address scholarship in the twenty-first century. It focuses on public address as both a subject matter and a critical perspe
...
ctive; mindful of the connections between the study of public address and the history of ideas; provides an historical overview of public address research and pedagogy, as well as a reassessment of contemporary public address scholarship by those most engaged in its practice; includes in-depth discussions of basic issues and controversies public address scholarship; explores the relationship between the study of public address and contemporary issues of civic engagement and democratic citizenship; reflects the diversity of views among public address scholars, advancing on-going discussions and debates over the goals and character of rhetorical scholarship." (Publisher description)
more
"Am Beispiel der Farm-Radio-Foren in Indien, der Radio-Klubs in der Republik Niger und Landfunkforen in Ghana wird die Bedeutung von Meinungsführern und der kollektiven Rezeption gezielter Kommunikationsangebote im Modernisierungsprozeß der Armen Welt untersucht. Dabei wird deutlich, dass für ein
...
en erfolgreichen Einsatz der Massenkommunikationsmittel im gesellschaftlichen Modernisierungsprozeß die folgenden drei wesentlichen Bedingungen erfüllt sein müssen: 1. entwicklungskonforme, soziale Aktivierung der Rezipienten, 2. systematische Rückkopplung zwischen Programmgestaltern und Rezipienten und 3. spezifischer Programmzuschnitt auf die vorrangingen Entwicklungsbedürfnisse der Gesellschaft." (Vorwort, Seite 7)
more
"Il s'agit d'une suite d'exposés présentés sur la manière dont les intellectuels de notre temps envisagent la culture des masses et sont disposés à' y contribuer — A cette occasion, les notions de culture, d'éducation populaire et de culture de masse sont analysées et comparées." (Jean-Ma
...
rie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1267, topic code 00)
more
"Opposition entre ces deux concepts — Caractéristiques de l'artiste et nature sociale de la communication — Malentendus, occasions et rencontres." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 2467, topic code 04, 00)
"Study of the use of the mass media by the "elites" of eleven Latin American countries, based on interviews with the people who made up the sample — After describing the results of their studies the authors conclude by stressing the fact that the people involved in the study (members of the wealth
...
y bourgeoisie of the Latin American capitals) are few in numbers and in all cases are non-privileged as regards the communication media, despite the fact that their countries are underdeveloped — generally — in the field of communications." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 622, topic code 04)
more