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"Sesame Street tells the history of how the American show became a global brand. The book argues that because domestic production was not financially viable from the beginning, Sesame Street became a commodity forcefully marketed all over the world. It is based on archival research in seven countrie ... more
"In this study, Yael Warshel assesses Israeli and Palestinian versions of Sesame Street, which targeted negative inter-group attitudes and stereotypes. Merging communication, peace and conflict studies, social psychology, anthropology, political science, education, Middle Eastern and childhood studi ... more
"Our study focuses on Sesame Street and sets out to examine how Sesame Workshop, as a ‘nonprofit’ organization targeting children, has been able to continuously transform and make itself relevant in a predominantly commercial children’s television landscape dominated by transnational ownership ... more
"The three case studies in this report are examples of what can be achieved when the media are used creatively towards positive outcomes. They offer lessons from experience that will be of value to people everywhere who are interested in harnessing the power of the mass media to help in the response ... more