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"Als Beispiel einer Kampagne habe ich einen Wahlkampf genommen, da Wahlkämpfe gegenüber anderen Kampagnen in aller Regel zwei zusätzliche Komponenten aufweisen: Personalisierung. Zwar ist der Spitzenkandidat für eine Partei, was auch BrentSpar für die Anti-Shell-Kampagne von Greenpeace gewesen ... more
"This toolkit is divided into two key sections. Section One - defines the conceptual issues on gender and media advocacy; looks at why the media should be a focus of gender and feminist activism; highlights the key issues for gender and media advocacy using the findings of the Global Media Monitorin ... more
"Les médias sont certes une des vitrines d'accès à la formation citoyenne puisque l'information devrait fournir la matière première permettant aux citoyens d'exercer en démocratie leur rôle de manière éclairée. Il ne suffit pas seulement de pratiquer les médias mais il faut aussi, surtout ... more
"This manual is divided into nine easy-to-read chapters. The chapters build so that those readers who feel less able to use a computer can increase their base of knowledge as they read each chapter. This first chapter talks about the benefits of a cyber café and its potential for a positive impact ... more

The Media and Children's Rights

Johannesburg: MediaWise; UNICEF, 2nd ed. (2005), 60 pp.
"This handbook has been produced to help media professionals working on stories about children to appreciate the rights of children and encourage their participation in the mass media. It contains ideas and challenges for journalists, and for those seeking to obtain media coverage about children’s ... more
"This toolkit is divided into three modules. Module A: Absolute Beginners’ Guide to Audience Research - is for individuals and organisations with little or no prior experience in conducting audience research. Module B: Basics of Audience Research - is for those who have successfully worked their w ... more
"This guide is one in a series of excellent resources published by the Community Publishing Project of the Centre of the Book in Cape Town. The project provides funding and technical support for small publishers, individual writers, and writers’ groups in South Africa and helps them to develop pub ... more