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 Google Scholar  (47)
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Ministry Marketing Made Easy: A Practical Guide to Marketing Your Church Message

Yvon Prehn
Nashville: Abingdon Press (2004), 176 pp.
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The Media Tool Box 2: Broadcasting Regulation

Hendrik Bussiek, Christel Bussiek
Windhoek: Friedrich-Ebert-Stiftung (FES) (2004), 60 pp.
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Manual de monitoreo de los medios de comunicación social en períodos electorales

Marcela Browne, Mariel Fitz Patrick
Buenos Aires: La Crujía; Infocívica Poder Ciudadano (2004), 143 pp.
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Project Cycle Management Guidelines

Brussels: European Commission (2004), viii, 149 pp.
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Development Planning: Concepts and Tools for Planners, Managers and Facilitators

Reidar Dale
London: Zed Books (2004), xvii, 217 pp.
"This new textbook in development planning aims to provide a comprehensive and practically relevant guide to strategic planning at postgraduate and practitioner level. The book will help bridge the unfortunate gap that now exists between much development planning theory and planning practice. Promot ... more
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GABALs großer Methodenkoffer: Grundlagen der Kommunikation

Walter Simon
Offenbach: Gabal Verlag (2004), 293 pp.
" In diesem Buch erhalten Sie einen orientierenden Überblick und einen fundierten Einblick in alle wichtigen Werkzeuge, Techniken, Modelle und Methoden der Kommunikation. Die wichtigsten Kommunikationsmodelle werden im ersten Teil dieses Buches prägnant auf den Punkt gebracht. Der zweite Teil beha ... more
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Grundlagen der Hörfunkmoderation

Klaus Pawlowski
Münster: Lit (2004), 168 pp.
"Gute Hörfunk-Moderatoren fallen nicht vom Himmel, sie müssen ihr Handwerk gelernt haben. Dieses Buch vermittelt das unerlässliche Handwerkszeug des Moderators, zeigt die Abläufe des Studioalltags, beschreibt die Grundlagen der Hörfunkmoderation. Damit das mitten aus der Studiopraxis heraus ges ... more
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Wenn Gott ins Kino geht: 50 Filme, die man kennen muss

Norbert Schnabel
Wuppertal: Brockhaus (2004), 224 pp.
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Women in the News: A Guide for Media. A Gender Equality Toolkit

Pennie Azarcon de la Cruz (ed.)
Manila: Isis International (2004), 135 pp.
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Black, White and Grey: Ethics in South African Journalism

Franz Krüger
Cape Town: Double Storey (2004), xi, 291 pp.
"In South Africa, the debate about journalism ethics has taken particular turns in recent years. Issues of transformation and race have sparked heated debates in the profession, and there have been calls for the ethical codes of journalistic practice to be revisited, to bring them into line with the ... more
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Gib niemals auf: Filmökonomie in der Praxis

Bastian Clevé
Konstanz: UVK (2004), 282 pp.
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Cómo comenzar y continuar: Una guía para los centros multimedia comunitarios
Key Guides

Stella Hughes, Sucharita Eashwar, Venus Easwaran Jennings (eds.)
Paris: UNESCO (2004), 144 pp.
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The Role of Health Communication in Achieving Global TB Control Goals: Lessons from Peru, Vietnam and Beyond

Do Huu Thuy, Fernando Llanos-Zavalga, Nguyen Thi Mai Huong, Patricia Poppe, Youssef Tawfik, Cathleen Church-Balin
Baltimore: Johns Hopkins Center for Communication Programs (2004), 10 pp.
"Vietnam and Peru are two examples of countries that, in the past decade, surpassed WHO targets. This paper synthesizes the lessons learned from those two programs, with a particular emphasis on the role of strategic health communication in each program. The conclusions in this paper are drawn from ... more
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Las tecnologías de la información y la comunicación en la formación docente: Guía de planificación

Montevideo: Ediciones TRILCE; UNESCO (2004), 246 pp.
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Spreading the Word: A Key Component of Research

Julie Fisher
Waterlines, volume 22, issue 4 (2004), pp. 2-4
"How can research results about water and sanitation be usefully communicated to different user groups? This article describes guidelines for helping researchers determine who their work can benefit and how they can best get their message across." (Page 1)
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La realización de video, televisión y cine: Manual básico

Fabio E. Medellín V.
Bogotá: Alcaldia Mayor de Bogota, Secretaría de Gobierno (2004), 173 pp.
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Die Zeitschrift: Von der Idee bis zur Vermarktung

Edigna Menhard, Tilo Treede
Konstanz: UVK (2004), 364 pp.
"Behandelt Konzeption, Redaktion, Vermarktung, Anzeigen- und Markenmanagement, Vertrieb, Zeitschriftentypen, Darstellungsformen, Covergestaltung, Schriftstile und Layout." (Verlagsbeschreibung)
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A Guide to Improving Communication in Mine Risk Education Programmes

Geneva: Geneva International Centre for Humanitarian Demining (2004), iv, 62 pp.
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SADC Media Law: A Handbook for Media Practitioners. A Comparative Overview of the Laws and Practice in Botswana, Swaziland and Zambia. Vol. 2
Key Guides
Deep Insights

Khahliso Mochaba, Carla Raffinetti, Justine White, Bongumusa Sishange, Isaac Ogbobula
Johannesburg: Konrad-Adenauer-Stiftung (KAS) (2004), ix, 119 pp.
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Follow the Money: A Guide to Monitoring Budgets and Oil and Gas Revenues

Jim Shultz
New York: Open Society Institute (2004), 84 pp.