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"Gain a thorough understanding of the nuanced and multidimensional role producers play in television and emerging media today to harness the creative, technical, interpersonal, and financial skills essential for success in this vibrant and challenging field. Producing for TV and New Media fourth edi ... more
"This set of questions offers a framework for buyers to use when evaluating the offerings of different online sample providers. It updates and replaces the 2012 ESOMAR publication, 28 Questions to Help Buyers of Online Samples. The questions identify the key issues to consider, introduce consistent ... more
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"The #MMN Smart Migration Guide offers information, discussion topics, and resources to be used by trainers and potential migrants to learn about the impact and consequences of migration. The guide is designed to support individuals in clarifying their goals and in making informed, safer migration d ... more
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Media Literacy

Los Angeles et al.: Sage, 10th ed. (2021), xxiv, 477 pp.
"[This book] teaches students how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating world of mass media. Potter presents ... more
"How we report on vaccines and vaccination programmes can affect public perceptions of vaccines and vaccine acceptance. In this field, our choice of words, narrative decisions, presentation of data and selection of sources are all crucial - not just journalistically, but from a public health perspec ... more