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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Die Storytelling-Methode: Schritt für Schritt zu einer überzeugenden, authentischen und nachhaltigen Marketing-Kommunikation
Wiesbaden: Springer Gabler (2018), xv, 189 pp.
"Wie funktioniert das Prinzip Storytelling und warum wird es die Kommunikations-Strategie von Marken und Unternehmen in Zukunft bestimmen? Spannend und unterhaltsam beantwortet Anja Fordon diese Fragen. Zahlreiche Praxisbeispiele und wirkungsvolle Tipps und Tools helfen Marketingverantwortlichen und
...
Mojo Manual
Video Volunteers (2018), 21 pp.
"Video Volunteers is trying to make use of mobile journalism as part of its community media operations. As part of this, VV is also trying to popularise the concept of mobile journalism among NGOS, mass movement organisations and students. The main aims of VV’s mobile journalism program are: 1. To
...
Hacks de vida: Consejos prácticos para la atención a personas que enfrentan violencias de género en línea en América Latina
Institute for War & Peace Reporting (IWPR) (2018), 52 pp.
"Al reconocer que estructural y socialmente la enunciación y la sistematización de los saberes comunes y comunitarios es contestatario y disruptivo, apelamos a la sabiduría ancestral y la infalible innovación contemporánea de las colectivas, de las mujeres tecnólogas, de las ciberfeministas y
...
Digital Skills Toolkit
Geneva: ITU (2018), xii, 74 pp.
"The Elements of AI is a series of free online courses created by MinnaLearn and the University of Helsinki. We want to encourage as broad a group of people as possible to learn what AI is, what can (and can’t) be done with AI, and how to start creating AI methods. The courses combine theory with
...
Words That Matter: A Glossary for Journalism in Cyprus
Nikosia: OSCE Representative on Freedom of the Media (2018), xxvii, 56 pp.
"This publication is a glossary of alternatives to negative words and phrases, and draws upon the experiences and expertise of both Greek Cypriot and Turkish Cypriot journalists. It aims to encourage sensitive communications, to promote the sharing of stories and experiences, and, eventually, to hel
...
Guía de estilo sobre salud mental para medios de comunicación: Las palabras sí importan
Key Guides
Madrid: Confederación Salud Mental España (2018), 57 pp.
"Esta guía de estilo [que] tiene como objetivo ofrecer a periodistas datos y claves sobre la manera más adecuada para informar acerca de temas o aspectos relacionados con la salud mental. Con el fin de que los y las profesionales de la comunicación puedan generar información veraz, contrastada y
...
Communications Monitoring, Evaluating and Learning Toolkit
Key Guides
London: Overseas Development Institute (ODI) (2018), 24 pp.
"This toolkit provides a framework to think about communications monitoring, evaluation and learning (MEL), and provides example questions, indicators and tools to do it. Communications MEL is, in many ways, straightforward. Yet organisations across the sector still grapple with how to embed it in t
...
Drehbuch der Recherche: Das verborgene Szenario. Journalistische Recherchen planen und organisieren
Berlin: Netzwerk Recherche (2018), 88 pp.
"Dieses Buch erklärt, wie man eine investigative Recherche plant, ausführt und abliefert – von der Idee bis zur Story. Der Clou: Wir stellen uns vor, die Geschichte sei schon geschrieben, und gehen in Gedanken den Entstehungsprozess rückwärts durch. So versteht man am besten, was es braucht, u
...
Digitale Formatentwicklung: Nutzerorientierte Medien für die vernetzte Welt
Köln: Herbert von Halem Verlag (2018), 400 pp.
"Anhand aktueller Praxisbeispiele vermittelt das Buch Ansätze und Werkzeuge für die Konzeption, Gestaltung und Verbreitung von neuartigen Medienangeboten. Aspekte wie Interaktion, Gamifizierung und Nutzerbeteiligung kommen dabei genauso zur Sprache wie Impact-Strategien, Reichweite und Social Medi
...
The Publishing Business: A Guide to Starting Out and Getting On
London; New York: Bloomsbury, 2nd ed. (2018), 240 pp.
"This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publ
...
"The purpose of this document is to provide guidance for anyone involved in humanitarian assistance who produces communications on behalf of an organisation (e.g. press releases, social media, fund raising appeals) or engages with the media (e.g. interviews). It aims to support communications expert
...
Crashkurs Storytelling: Grundlagen und Umsetzungen
Freiburg et al.: Haufe, 2nd ed. (2018), 223 pp.
"Marketing-Experte Werner T. Fuchs vermittelt Ihnen in diesem Crashkurs, was Storytelling ist, welchen Grundregeln eine gute Geschichte folgt und was es bei den verschiedenen Einsatzorten zu beachten gilt. Ein Story-Check sowie bewährte Methoden und Instrumente begleiten Sie bei den ersten Schritte
...
Getting the Message Across: Reporting on Climate Change and Sustainable Development in Asia and the Pacific. A Handbook for Journalists
Key Guides
Paris: UNESCO (2018), 104 pp.
"There are lots of handbooks for journalists on climate change, so why do we need another one? Getting the Message Across, Reporting on Climate Change and Sustainable Development in Asia and the Pacific: A Handbook for Journalists has been customized for journalists to tell the climate change story
...
Elements of Indigenous Style: A Guide for Writing by and About Indigenous Peoples
Edmonton, Alberta: Brush Education (2018), xiv, 150 pp.
"Elements of Indigenous Style provides guidelines to help writers, editors, and publishers produce material that reflects indigenous people in an appropriate and respectful manner. Gregory Younging, a member of the Opaskwayak Cree Nation in Northern Manitoba, has been the managing editor of Theytus
...