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Methods applied
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Output Type
"Crowdsourcing efforts don’t fit neatly into discrete classification, but for the purpose of this report, we’ve organized our typologies into six different calls to action: Voting—prioritizing which stories reporters should tackle; Witnessing—sharing what you saw during a news event; Sharing ... more
"In the end, impact assessment comes down to a dialogue—about goals; how news informs, connects and engages communities; and how best to maintain journalistic integrity in the process. That’s why we’ve created this guide, which features both conceptual perspectives for foundations and nuts-and ... more
"Préparer une émission de radio, rechercher l’info pertinente, savoir la traiter et la mettre en forme dans le respect des règles de la profession, afin d’attirer l’attention de son auditoire et de l’informer au plus près de sa réalité : tout un art qui s’apprend certes dans les éco ... more
"Esta guía metodológica busca facilitar a los comunicadores periodistas y reporteros de la Red de Periodistas por la Paz, lideres comunitarios, educadores y agentes sociales una herramienta de ayuda para elaborar reportajes, entrevistas y notas informativas. Esto con el fin de estimular al trabajo ... more
"We provide practical, effective strategies for civil society organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. The cornerstone of our in-country/in the field interventions is our publication Making the Media Work for You: A Guide for Civi ... more
"Das von uns unter anderem vorgestellte Qualitätsmodell QMB (Qualitätsmanagement in Bürgermedien) beinhaltet beispielsweise die Aufforderung zu definieren, welche Vision den Sender oder das Radio leitet. Wie stellt man sich in der Redaktion „gelungenes Radio“ vor? Eine spannende Frage, die vi ... more
"This handbook is written specially for journalists. The examples come from newsrooms, because that is what I know best. But reading it, you will realise that the situations and examples can be ”translated” to your private life and adapted to all kinds of professional situations." (Pages 3-4)
"Theory of change is actually a very simple concept. Throughout our work and personal lives we have aims, objectives and ideas about how to achieve our goals, but we rarely take the time to think these through, articulate and scrutinise them. All a theory of change process does is to make these assu ... more
"Efficient self-regulation in the media sector is an important condition for ethical standards in news coverage and can prevent extensive regulation by state authorities. As such, it plays an important role for the trust of citizens in media and for the freedom of the press. Experts gathered by the ... more

Do-It-Yourself Audience Research on a Shoestring

In: The Media Business for Pioneers: How to Attract Advertisers and Media Planners
"There are many good reasons to conduct audience research. But for media producers there are two particularly important ones. By knowing your audience, you can better cater to their tastes, whether they are listeners, viewers or readers. And if the media producer is able to offer the audience better ... more
"This guide is intended for use by international NGOs who want to use social media with children and the youth that they work with. This may include developing children’s skills and capacity, using social media as a development tool for a community project, providing access to technology, or offer ... more

Fragebogen: Ein Arbeitsbuch

Wiesbaden: Springer VS, 4. Aufl. (2014), 210 pp.
"Dieses Buch ist ein „Praxisbuch“ im wahrsten Sinne des Wortes. Es soll Forscherinnen und Forschern, die sich bei ihrer empirischen Forschungsarbeit sozialwissenschaftlicher Befragungen bedienen wollen, Hilfestellung geben bei der Entwicklung ihrer Fragebogen, ganz konkret und im Detail. In dem ... more