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Evaluation of EngageMedia’s Project ‘Digital Rights and Video for Change: Building the Movement in Southeast Asia’

Asmita Naik, Susan D. Tamondong

Sundbyberg: Swedish International Development Cooperation Agency (Sida) (2023), vi, 109 pp.

"This report presents a final evaluation of EngageMedia’s project «Digital Rights and Video for Change: Building the Movement in Southeast Asia», funded by the Embassy of Sweden Bangkok. The evaluation covered activities from September 2019 to August 2022 in Indonesia, the Philippines, Thailand, ... more

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Inspiring the Next Generation of Independent Media in Pakistan. Final Evaluation Report

Saeed Ullah Khan, Mahe Nau Haider, Tehreem Tussaud, Zara Naveed, Aaftab Ullah et al.

Search for Common Ground; GLOW Consultants (2023), 34 + xiii pp. (annexes)

"The project design, interventions, and targeting in the two provinces of Pakistan aligned with the challenging context, especially in high-risk border districts with Afghanistan. In Khyber Pakhtunkhwa and Balochistan, where conflict dynamics and security challenges are prevalent, the project is hig ... hly relevant. It offers a platform for youth and women journalists to report on conflict-related issues, enriching public discourse. The evolving media landscape in these regions, marked by increased demand for diverse voices, makes the project's empowerment of underrepresented groups crucial. Focusing on youth and women journalists, the project provides training, resources, and support tailored to their unique needs. It prioritizes inclusivity by considering gender and ethnic diversity, contributing to a pluralistic media landscape. By empowering these journalists to report on conflict and peacebuilding, the project aligns with the region's needs and furthers local perspectives on peace solutions. The project's effectiveness can be assessed in terms of its objectives, capacity-building impact, promotion of conflict-sensitive journalism, and fostering a safer, more inclusive environment for women journalists. This effectiveness was maintained despite a shift in implementation modality and a no-cost extension. Training and mentorship led to improved skills and balanced reporting on conflict-related issues, fulfilling the primary objective of responsible journalism. The project enhanced the capacity of press clubs, journalists, and universities in Khyber Pakhtunkhwa and Balochistan, fostering openness and collaboration. By incorporating conflict-sensitive journalism into curricula, the project enriched journalism education and training. The project cultivated ethical reporting, sensitivity to local contexts, and diverse perspectives, contributing to understanding and peace. It empowered women journalists to work safely and independently, gaining industry support and increasing their professional capabilities. Intermediate impact assessments highlight the positive influence on the professional lives of women and youth journalists, their prominent roles in the media, and the integration of conflict sensitivity in journalism practices in target regions. The project improved job prospects, self-confidence, and balanced reporting for many participants. It promoted the active participation of youth and women in the media sector, breaking gender and age barriers. Journalists adopted a more responsible approach to conflict-related reporting, showing increased awareness of their impact on tensions. The project fostered a supportive community of practice, encouraged discussion on the media's role in peace-building, and addressed potential risks faced by women journalists. To ensure project sustainability, capacity-building, mentorship, and stakeholder engagement are prioritized. Skills and knowledge are imparted to journalists, press club members, and faculty to continue promoting conflict-sensitive journalism. Mentorship relationships will persist, with experienced journalists guiding emerging talents. Local partners, universities, press clubs, and media houses have embraced the project's initiatives, ensuring their longevity. Universities have incorporated conflict-sensitive journalism into curricula, and press clubs provide enduring platforms for collaboration and professional growth. Government support for ethical journalism and inclusivity indicates a long-term commitment to the project's principles and objectives." (Conclusions, page 32) more

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#MbungeLive: Findings from an evaluation study

Twaweza East Africa (2023), 13 pp.

The #MbungeLive screenings involved a public display of a 45-minute documentary on an MP's role and performance, conducted from April to September 2019 before local government elections. The documentaries were produced in 17 constituencies, and included a balance of MPs from all major political part ... ies with representation in Parliament and a balance of male and female MPs. Each show focused on the local MP's accountability to their constituency by describing the issues prevalent in the constituency, the promises made by the MP during the previous (2015) elections, and the extent to which the MP has fulfilled these promises. They also described MP’s constitutional roles and responsibilities and included interviews with residents of the constituency and the MP. The show was publicly displayed in selected wards in each constituency. The purpose of the shows was to promote dialogue and understanding between citizens and their MPs and to encourage citizens to hold their MPs to account for their performance. But the major objective was to influence MP behaviour – to make MPs more accessible and responsive to their constituents, through the accountability pressure of a public show and consequent changes in expectations among citizens. It was partly prompted by the decision taken in 2016 to stop live broadcasts of parliamentary proceedings. This brief presents findings from a survey of citizens' knowledge and attitude towards their MP before and after watching the documentary. How did the experience alter citizens' understanding of their MP's actions or attitude towards the MP's performance? And more generally, how did citizens perceive the role of MPs and their performance? Did they feel like their MP listens to their concerns? [...] Key findings include: After watching the documentary, constituents are more likely to say their MP is willing to fulfil these promises. After watching the documentary, constituents are more likely to say their MP listens to citizens' opinions and concerns. After watching the documentary, constituents are more optimistic about whether their MP has fulfilled their promises. After watching the documentary, constituents felt much better informed about the promises made by their MP prior to the 2015 election. Most constituents have never contacted their MP either in person or through the phone. Constituents like to see their MP representing their interests in Parliament but are unsure how much this happens. Constituents don't distinguish between the MP and the government generally; MPs are seen as responsible for implementation of service delivery. Constituents expect their MPs to collaborate more with other local stakeholders. Constituents feel that their MPs are largely absent from the constituency. Constituents would like to hear more from their MP directly on the work they have been doing (Introduction, pages 2-4) more

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An Evaluation of ‘Civilia’: Working with Local Media to Tackle Hate Speech in Côte D’Ivoire

Internews (2023), 38 pp.

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Meta-Synthesis of UN Women Evaluations on Advocacy and Communications

Ekaterina Dorodnykh, Soo Yeon Kim, Aileen Allen

New York; Independent Evaluation Service (IES): UN Women (2023), ix, 32 pp.

"This meta-synthesis collates evaluation insights and evidence on the advocacy and communications efforts related to the key results areas of UN Women’s Strategic Plan: Governance and Participation in Public Life; Women’s Economic Empowerment; Ending Violence Against Women; and Women, Peace and ... more

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Talking about poverty: Lessons learnt

York: Joseph Rowntree Foundation (JRF); Rights Evaluation Studio (2023), ii, 98 pp.

"The Talking about Poverty (TaP) project, which ran from 2016 to 2021, aimed to develop a more effective way of communicating about UK poverty through ‘framing’ – an evidence-based communications strategy. For this project, the Joseph Rowntree Foundation (JRF) worked with the FrameWorks Instit ... ute, which is a not-for-profit communications research organisation based in the United States. In 2021, a sister organisation, FrameWorks UK, was established in the United Kingdom (UK), which focuses on supporting mission-driven organisations to apply strategic communications research in practice. The TaP project set out to understand the public’s attitudes to poverty in the UK and used insight from research with 20,000 people (Volmert et al, 2016) to develop ways to talk about poverty in a more effective way. To challenge the unhelpful narratives identified in the research, the project developed an evidence-based communications strategy (‘poverty framing’) to increase the public’s understanding of UK poverty and provide support for measures to address it. [...] There are some key development areas for future framing projects such as stronger project planning and management, monitoring and evaluation, and sustainability planning. However, the TaP project made PWLE who were engaged in the project feel more hopeful about the future and confident that the project would have a positive, accumulative effect on how poverty is being talked about in public discourse, with some indications that the project may have had some influence in the media and the House of Commons. The TaP project created a buzz in the third sector and was credited with helping to build a movement, leading to a more co-ordinated sector. While we identified a need and desire to engage the third sector and PWLE earlier on in the project, the vast majority of third sector partners and allies who were engaged in our evaluation both valued and used the framing in their work, crediting the framing with adding more dignity, positivity and effectiveness to their communications. The TaP project brought hundreds of organisations together for the Keep the Lifeline campaign and provided a robust and evidence-based communications strategy for their internal staff and external allies." (Executive summary, pages 3-6) more

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Evaluation findings report: A norms and behaviour change campaign targeting employers of child domestic workers in Ethiopia

Eric Vaughan, Catharine Russell

Altai Consulting; Freedom Fund (2023), 39 pp.

"Child domestic workers (CDWs) in Ethiopia tend to face challenging working conditions with limited access to education. Child domestic work refers to live-in or live-out work done in a household where the child’s biological parents do not reside and which often but does not always include some fo ... rm of remuneration. Child domestic work is common in Addis Ababa as it serves as an entry point into the labour market for girls migrating from rural to urban areas in Ethiopia (Erulkar et al., 2017). Indeed, a recent study estimated the prevalence of domestic work among girls aged 12–17 in Addis Ababa to be 37% (Erulkar et al., 2022). Though domestic work is not necessarily a harmful form of child labour, CDWs in Ethiopia often face mistreatment and abuse from their employers (Population Council and Freedom Fund, 2021). This mistreatment is linked to broader social norms which place CDWs as inferior and less worthy than other members of the household. In an effort to change norms and behaviours towards the treatment of CDWs, the Freedom Fund implemented a norms and behavioural change campaign (NBCC) in 2022. The NBCC targeted employers of CDWs in Addis Ababa. It was funded through the Program to End Modern Slavery, an initiative of the United States Department of State’s Office to Monitor and Combat Trafficking in Persons and was part of the Freedom Fund’s broader ‘Reducing the Prevalence of Child Domestic Servitude in Ethiopia’ programme. Based on the findings of formative research, the main objectives of the NBCC were to shift norms and behaviours relating to CDWs’ working conditions and access to education. [...] The NBCC reached 57% of employers interviewed during the baseline. Television was by far the main medium through which respondents were exposed to the campaign (95%) followed by online media (13%), physical posters (13%), and community discussions (6%). Using data on recall of campaign materials and participation in campaign activities, respondents were classified into three categories based on level of exposure: no exposure (43%), low exposure (17%), and high exposure (40%). The NBCC’s reach appears to have been uneven as younger respondents, women, and those with more education tended to have a higher level of exposure. Survey findings emphasised the differences in working conditions and access to school between CDWs who are related to their employer and those who are not. Whereas some CDWs are recruited as domestic workers, others are relatives of their employer (for example, a niece) and have been sent by their family to live in Addis Ababa. Those in the first category tend to work longer hours, as reported by their employer (35 per week compared to 24 for those related to their employer) and are less likely to be enrolled in school (25% compared to 75%)." (Executive summary) more

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Evaluation Report: Evaluation of Media Literacy Projects in Europe and Eurasia

Social Impact Inc.

U.S. Department of State (2022), xvi, 136 pp.

"The United States (U.S.) Department of State Bureau of Europe and Eurasia/Office of the Coordinator of Assistance to Europe, Eurasia, and Central Asia (EUR/ACE) contracted Social Impact, Inc. (SI) to conduct a performance evaluation of nine media literacy (ML) assistance projects in Europe and Eura ... more

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A Dark Place for Women Journalists & Women Human Rights Defenders: Documenting the Experiences of Online Violence in Anglo & Francophone Countries

Nyamwire Bonnita, Metial Kupfer, Siba Yahaya Mardiya

Internews; Pollicy (2022), 46 pp.

"All respondents had experienced online violence. Misogynistic hate speech, sexists’ comments, body shaming as well as slut shaming was common among the women journalists and WHRDs interviewed. These threats were also extended to their families, friends, relatives and networks. Another frequently ... more

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Measuring the Impact of Science Journalism: The Pulitzer Center's Connected Coastlines Initiative

Erica L. Rosenthal, Veronica Jauriqui, Shawn Van Valkenburgh, Eun J. Jung, Dana Weinstein, Erica Watson-Currie, Ksenia Korobkova, Johanna Blakley, Adam Rogers

Los Angeles: USC Annenberg Norman Lear Center, Media Impact Project; National Domestic Workers Alliance (2022), 34 pp.

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Systems Impact Assessment of the Renewable Energy for Refugees (RE4R) Project

Scott Chaplowe, Taruna Gupta

Practical Action (2022), 19 pp.

"The purpose of this Learning Brief is to share key lessons to inform future efforts to effect systems-level change in humanitarian response, seeking to create positive transformational change. Given that transformation is an unfolding, open-ended process, we acknowledge that our learning is an ongo ... more

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UNESCO Prizes: Reviews and Renewals. UNESCO/Guillermo Cano World Press Freedom Prize

UNESCO (2022), 10 pp.

"In conformity with Article 8.1 of the Statutes for the UNESCO/Guillermo Cano World Press Freedom Prize and the Revised Overall Strategy for UNESCO Prizes and its Constituent Criteria, an external evaluation of the Prize was carried out from June to July 2022 for the past six years of the Prize (201 ... more

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Multi-Donor Programme on Freedom of Expression and Safety of Journalists: Quadriennial Report 2018-2021

Ma’aly Hazzaz, Elisa Kirkland, Olivier Van Bockstael

Paris: UNESCO (2022), 316 pp.

"Since it first began substantial implementation in 2018, the MDP has enabled UNESCO’s Communication and Information Sector to immediately respond to emerging priorities and needs affecting freedom of expression, the safety of journalists, access to information, and community media. Before its cre ... more

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Youth Talk: Empowering Young People Through Media in Mali, Central African Republic, and South Sudan. Final Evaluation

Anna Louise Strachan, James Moody, Laura le Ray

Kigali: Search for Common Ground (2022), 57 pp.

"Thanks to an inclusive and context-sensitive selection process of youth journalists and relevant and participatory capacity-building sessions, the project successfully empowered hard to reach youth by providing them with a range of transferable skills that they have been able to use both within and ... more

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Evaluating Capacity Strengthening for Social and Behavior Change Communication: A Systematic Review

Grace N. Awantang, Anna Helland, Sanjanthi Velu, Tilly Gurman

Health Promotion International, volume 37, issue 1: daab068 (2022), 16 pp.

"The current systematic review identified seven overall findings with distinct programmatic and research implications for capacity strengthening (CS) in social and behavior change communication (SBCC). First, there is a scarcity of literature about specific evaluation of CS for SBCC. Although CS has ... become a ‘buzz word’ in international development (Hawe et al., 2000), published evaluations of CS activities that aim to build SBCC capacity in LMICs are rare. Only 19 publications met the study’s eligibility criteria, and only three focused solely on CS findings. This review’s findings complement previous literature which has noted that evaluation of CS efforts for SBCC is rare (Lettenmaier et al., 2014). Future evaluations should publish their findings more widely in order to share lessons learned with others interested in implementing CS activities in SBCC and generate further knowledge about what works and what does not work. Second, the review found that among publications that described evaluation findings of CS for SBCC, most did not emphasize the assessment of CS activities. The details of how CS activities were evaluated was often lost in description of large multi-arm interventions that were not focused on SBCC or CS [...] Third, the current systematic review found that evaluation assessments of CS for SBCC generally employ non-experimental designs. Of the reviewed publications, only one described an experimental design [...] Fourth, in terms of the SBCC Capacity Ecosystem, while evaluations commonly addressed organization-level capacity and individual-level competencies, they rarely addressed system-level capacity [...] Fifth, publications highlighted several challenges regarding assessing sustainability of CS activities. Although CS is key to ensuring sustainable gains in development, most publications did not explicitly assess sustainability [...] Sixth, authors identified the shortcomings in terms of quality, both in terms of the writing as well as providing sufficient detail and documentation to support claims. Problems of clarity in the writing, particularly in gray literature, made it difficult to understand what kind of CS activities were most effective at strengthening capacity for SBCC [...] Finally, publications did not consistently support all of their recommendations and conclusions with evaluation findings." (Discussion, page 13-14) more

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Measuring Impact of Storyline Engagement on Health Knowledge, Attitudes, and Norms: A Digital Evaluation of an Online Health-Focused Serial Drama in West Africa

Massey Philip M., Kearne Matthew D., Alexandre Rideau et al.

Journal of Global Health, volume 12, issue 4039 (2022), 10 pp.

"Cest la Vie!" (CLV) is a serial drama that entertains, educates, and promotes positive health behaviors and social change for West African audiences. The purpose of this study was to evaluate if watching the CLV Season 2 series online had an impact on people’s health knowledge, attitudes, and nor ... more

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Use of Community Engagement Interventions to Improve Child Immunisation in Low- and Middle-Income Countries: A Systematic Review and Meta-Analysis

Monica Jain, Shannon Shisler, Charlotte Lane, Avantika Bagai, Elisabeth Brown

Campbell Systematic Reviews, volume 18, issue e1253 (2022), 118 pp.

"This systematic review examines the effectiveness and cost-effectiveness of community engagement interventions on outcomes related to childhood immunisation in low- and middle-income countries (LMICs) and identifies contextual, design and implementation features that may be associated with effectiv ... more

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Assessment of Journalist Training in Family Planning and Reproductive Health

Irit Sinai, Lindsay Scott

USAID (2022), 62 pp.

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Transforming Journalism in Vietnam: An Exploration of Two Swedish Media Aid Projects

Andreas Mattsson

Journal of Applied Journalism & Media Studies, volume 11, issue 2 (2022), pp. 227-247

"In this article, I examine the development of journalism in Vietnam by exploring documentation from two media aid projects carried out by the Swedish International Development Cooperation Agency (Sida) from 1993 until 2007. The project documents contain fieldnotes, evaluations and reflections from ... more

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FactShala Media Literacy Initiative in India: An Impact Evaluation

Annu Anand, Alok Srivastava

Center for Media Studies (2022), 103 pp.

"From September 2020 to January 2021, 253 trainers delivered the FactShala training program to 23,347 adults in communities across India. The FactShala media literacy training program launched by Internews […], is an effective mechanism for spreading media and information literacy and building res ... more