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Medienkooperationen mit chinesischen (Staats-)Medien: Ein Handbuch für Journalistinnen, Journalisten und Medienhäuser
Key Guides
Reporter ohne Grenzen (2022), 24 pp.
"Chinas Streben nach weltweiter medialer Dominanz und Diskursmacht ist eine konkrete Gefahr für demokratische Länder. Wenn sich Demokratien dem nicht widersetzen, werden chinesische Bürgerinnen und Bürger jegliche Hoffnung auf Pressefreiheit im eigenen Land verlieren und der Journalismus, wie wi
...
"Mobile Journalism is more than simply writing texts or producing a story on social media. From data journalism to investigative techniques for social networks as well as different formats of storytelling – mobile journalism is versatile and ever changing. This manual will encourage and empower jo
...
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Key Guides
New York; London: Routledge, 8th ed. (2022), xix, 228 pp.
"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers t
...
Craftbook: Markenkommunikation und Produktentwicklung für kirchliche Pionier*innen
Key Guides
Freiburg: Herder (2022), 216 pp.
"Das Craftbook ist ein Werkzeugkasten, der innovative Projekte in kirchlichen Organisationen beschleunigt. Als zusammenhängendes Framework lassen sich die Tools und Methoden sowohl zur langfristigen Prozessplanung, zur Stärkung des Markenprofils als auch zur Gestaltung von einzelnen Arbeitsphasen
...
Lust auf lokal - das Handbuch für Community-Journalismus: Im Dialog gründen, recherchieren, wachsen
Key Guides
Essen: Correctiv (2022), 208 pp.
"Dem Lokaljournalismus geht es nicht gut. Verlage kämpfen seit Jahren mit Anzeigenverlusten, die Arbeitsbelastung nimmt kontinuierlich zu, immer mehr Redaktionen werden dichtgemacht. Dabei ist gerade Lokaljournalismus wichtig für unsere Demokratie. Community-Journalismus kann ein Weg raus aus dies
...
Utilization-Focused Evaluation
Key Guides
Thousand Oaks et al.: Sage, 5th ed. (2022), xxiv, 406 pp.
"The Fifth Edition of the bestselling 'Utilization-Focused Evaluation' provides expert, detailed advice on conducting evaluations that promote effective use of the findings. Chock full of useful pedagogy, this book presents Michael Quinn Patton's distinctive opinions based on more than forty years o
...
Communication for Development: A Practical Handbook
Key Guides
London; New York: Bloomsbury Academic (2022), 462 pp.
"This book provides a practical and thorough guide to the production of effective broadcasting for development. It covers four key areas of communication: humanitarian broadcasting in emergencies; distance learning; empowerment, good governance and human rights; broadcasting for behaviour and social
...
A Tactical Guide to Science Journalism: Lessons from the Front Lines
Key Guides
New York: Oxford University Press (2022), xiii, 345 pp.
"A Tactical Guide to Science Journalism is a compendium of advice, insights, and lessons about how to do excellent and thoughtful science journalism from some of the best science journalists working today. With chapters from more than 40 leading practitioners from around the world, representing publ
...
"The purpose of this ITP and this reference book material, is to look at ways to strengthen independent journalism with a “public interest” mission, both through voluntary self-regulation and a better un derstanding of official oversight and legal safeguards for the news media, in all its differ
...
Inclusive Journalism
Key Guides
Media Diversity Institute (2022), 88 pp.
"Using examples of the existing media coverage of race, ethnicity, religion, gender, religion, age, sexual orientation, disability, geography, social and marital status, this handbook offers a set of educational tools that can be used in a classroom to develop sensitivity to diversity, to increase s
...
From Outrage to Opportunity: How to Include the Missing Perspectives of Women of All Colors in News Leadership and Coverage
Key Guides
Gates Foundation (2022), 282 pp.
"This independent, solutions-based report, the third in the Missing Perspectives series, focuses on how to break down two fundamental barriers, previously identified, that women face: their underrepresentation and cultural exclusion in news leadership at the top of news organizations/in the highest-
...
Making Radio and Podcasts: A Practical Guide to Working in Radio in the Digital Age
Key Guides
London; New York: Routledge, 4th ed. (2022), xviii, 319 pp.
"Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make successful programmes in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved
...
Effective Directors: The Right Questions to Ask (QTA)
Key Guides
London; New York: Routledge (2022), xxiii, 342 pp.
"Being a good board member is not about knowing everything; it is about asking the right questions and challenging appropriately. Effective Directors: Questions To Ask (QTA) is a reference book for board members and executives globally to support them in their work. With chapters written by senior c
...
Create: Strategise, design, diagnose and define your SBC activities
Key Guides
UNICEF (2022), 55 pp.
"This document serves as a guide for how to develop a Social and Behaviour Change (SBC) Strategy or Plan for a single-country or multi-country SBC programme. Developing an SBC Strategy hinges upon understanding the unique circumstances and world views of the individuals the strategy seeks to serve.
...
"The digital divide is not a problem the market alone will solve. We need to do things differently. Globally there is a growing movement of community connectivity providers — including community networks, municipal networks, cooperatives, and social enterprises — connecting underserved communiti
...
Addressing Conspiracy Theories: What Teachers Need to Know
Key Guides
Paris: UNESCO (2022), 18 pp.
"This document is a first introduction for educators, working in and outside of formal schooling, on how to identify, prevent and address conspiracy theories in education settings. It seeks to provide educators with key definitions and essential knowledge to grasp the complexity of the phenomenon an
...
Diversity in Media and Media Management
Key Guides
Hannover: Institute of Journalism and Communication Research (IJK) (2022), 65 pp.
"It seems that it is not easy for media companies to be more diverse. But it is important. A few companies are trying to appear more diverse in public but there is still much to be done. In the United States, Europe or Germany, minority groups are underrepresented throughout. Here are some of our ke
...
Monitoring, Evaluation and Learning: A Toolkit for Small NGOs
Key Guides
INTRAC (2022), 52 pp.
"This toolkit offers managers and staff of small NGOs a set of tools aimed at helping them make Monitoring Evaluation and Learning an integral part of their work. How much an NGO is able to do themselves will depend on who is employed and what their skills are. If an NGO is managed fully by voluntee
...
The Native Advertising Playbook
Key Guides
International Media Support (IMS); CityDog Media (2022), 57 pp.
"[...] we have brought together relevant case studies to illustrate how content production and business relations can be reconfigured to generate fresh revenue sources, and to demonstrate which tools may be helpful along the way. These cases include special thematic projects, creative agency models,
...
The Strengthened Code of Practice on Disinformation 2022
Key Guides
European Commission (2022), 40 pp.
"The Code of Practice on Disinformation is a first-of-its kind tool through which relevant players in the industry agreed - for the first time in 2018 - on self-regulatory standards to fight disinformation. Its revision process was launched in June 2021 and, after the signature and presentation of t
...
