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Methods applied: Audience & User Surveys
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Methods applied
Journals
Output Type
"As part of an overall strategy to influence public opinion in the Muslim world, the US government implemented two new international broadcasting tools — Radio Sawa and Alhurra (a satellite television network). In the face of declining support of US government policies in the Muslim world, this st ... more

More Bad News from Israel

London: Pluto Press, Exp. and updated ed. (2011), viii, 475 pp.
"Building on rigorous research by the world-renowned Glasgow University Media Group, 'More Bad News From Israel' examines media coverage of the current conflict in the Middle East and the impact it has on public opinion. The book brings together senior journalists and ordinary viewers to examine how ... more
"The Research & Learning (R&L) Group, part of the BBC World Service Trust, conducted a survey with radio listeners in Warrap State, South Sudan in December 2010. The objectives of the survey were to establish an understanding of Mayardit FM’s reach with audiences in Warrap State, to provide Mayard ... more

Radio Madang: Tuned in for Development?

In: Communication, Culture & Society in Papua New Guinea: Yu Tok Wanem?
Madang: DWU Press, Divine Word University (2011), pp. 147-156
"The findings of this research have indicated that Radio Madang [the public service broadcaster in Madang province] is an appropriate medium for disseminating information and messages on development issues to people in rural areas of Madang province. With an audience of about 200,000 throughout the ... more
"This report presents the full findings from a new and unique survey designed and conducted according to rigorous standards by the EU Kids Online network. It was funded by the European Commissions¡¦ Safer Internet Programme in order to strengthen the evidence base for policies regarding online saf ... more
"Farmers require varying marketing information, depending on their location, local market conditions, crops, production activities, and cultural practices. Radio has the capacity to reach a large audience, and can provide an integrated approach to market information, incorporating all these elements ... more
"En 2010 el Foro desplegó una nueva investigación en la que han participado ocho países: Argentina, Brasil, Chile, Colombia, Ecuador, Guatemala, México y Perú. El esfuerzo realizado por los equipos locales del Foro, con el apoyo inestimable de Fundación Telefónica y de Telefónica, ha permiti ... more
"Wie hat das Internet die individuelle politische Kommunikation von Bürgerinnen und Bürgern verändert? Und welche konkreten Entwicklungen sind zu beobachten? Das von 2002 bis 2009 laufende DFG-Projekt »Politische Online-Kommunikation« geht diesen Fragen nach: Auf der Grundlage einer breit angel ... more
"This survey is the second nation-wide media use study conducted in Timor-Leste. UNMIT commissioned this study to provide a comprehensive update of the findings from Foundation Hirondelle’s National Media Survey of 2006, also conducted by INSIGHT. The main objectives of the study are to: 1) assess ... more

Audience Research: NEZAVISMA TV Mreza

Washington, DC: IREX (2011), 21 pp.
"The most popular types of social media in the UAE are generally the same as those used in other regions across the Middle East, North Africa, and beyond. These include social networks (Facebook), video-sharing sites (YouTube), and micro-blogging sites (Twitter), among others. UAE respondents were b ... more
"The data presented in this report are based on a survey conducted in April and May 2010 among Zambian adults age 15 and above. Using the 2000 Zambian National Census as the sampling frame and a stratified random sampling design, a nationally representative probability sample of 2,000 respondents wa ... more
"The study found evidence that mobiles are being used in ways which contribute to productivity enhancement. However, to leverage the full potential of information dissemination enabled by mobile telephony will require significant improvements in supporting infrastructure and capacity building amongs ... more
The IREX Audience Measurement Survey 2009 in Iraq was an ad hoc national quantitative research study on media usage, habits and attitudes of people over the age of 15, across Iraq, with a total sample size of 2,200 individuals. The total sample consists of a representative sample of 2,000 individual ... more