"'Alternative Media' is the term used to describe non-mainstream media forms that are independently run and community focussed, such as zines, pirate radio, online discussion boards, community run and owned broadcasting companies, and activist publications such as Red Pepper and Corporate Watch. The
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book outlines the different types of 'alternative" (Publisher description)
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"This Practical Guidance Note aims to demonstrate that media can play a crucial role in empowering vulnerable and marginalized groups. This can best be achieved if media support and media capacity development is directed in a way that enables the media to better respond to and reflect the informatio
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n and communication needs of these groups. This kind of media support can be called Communication for Empowerment. Communication for Empowerment is a critical driver for securing the necessary participation, ownership and accountability for achieving the MDGs. The Guidance Note explains Communication for Empowerment and its importance to poverty reduction. It identifies trends in the media, and highlights key opportunities and challenges, including the impact of liberalization and the ongoing struggle many media face in holding onto hard fought media freedoms. The Note underscores the particular importance of radio in Communication for Empowerment strategies because of its reach, accessibility to the poor and increasingly interactive character." (Abstract)
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"Draws together thinking and analysis that covers the breadth and depth of the media development landscape. The opening section, 'Why Media Matters: Global Perspectives' gathers the work of several thought leaders on major trends that cut across both the communications and development policy arenas;
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this is followed by an examination of the current debate that is engaging researchers, development professionals and media assistance experts alike, namely 'How Media Matters: Measuring its Impact'. The third section, 'Challenges in Media Matters: Practitioner Experiences' presents a range of regional and sectoral case studies, and the final section forms a guide to current information sources and studies of the field of media support, in 'Mapping the Sector - Literature, Surveys and Resources'. Media matters has four key aims: 1 To help development policy makers and practitioners understand the relevance of vibrant, independent media systems to their wider goals; 2 To highlight work on the evidence of the relationship between media, communications and the development agenda; 3 To flag key global and regional trends and opportunities in media assistance; 4 To map the media assistance sector, its growing body of literature, and the emerging international research partnerships that will help define its priorities to 2015." (Overview + executive summary)
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"This report focuses on the way in which the response to the pandemic has been shaped, with a particular emphasis on the way in which communication has been used. Often the emphasis is on information dissemination, and the distribution of health messages. While information is vital, past successes i
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n fighting AIDS suggest that approaches need to be far broader than this. A politicised civil society, with communities able to take ownership of the response to HIV/AIDS, can catalyse extraordinary change and mobilisation. Similarly, a media able to support informed, inclusive debate will also be critical to future successes." (Cover)
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"The contribution in this book cast a spotlight into dark, often neglected, corners of the "information society" as articulated in the World Summit on the Information Society. Several very different layers are illuminated, from the philosophical underpinnings of the role of information in society, t
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o the context and manner in which the concept has recently emerged into global consciousness, to how it can be deployed in practice to maximize benefits to society. An edited volume is well suited to covering these diverse ways of thinking about the topic as it offers the opportunity to bring together authors with different backgrounds and approaches." (Publisher description)
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