"Technology plays an important role for news media distribution in Bulgaria: 88% of Bulgarians get their news online, first and foremost on the online platforms of popular television channels and their social network pages. Bulgarians are some of the most active social media users in the EU (ranked
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6th among all EU Member States), and use Facebook overwhelmingly more than all other platforms – among other purposes, for news consumption. Because of its astounding popularity, Facebook is the most popular online platform for news media, and the audiences of news outlets attract on their Facebook pages often surpass in numbers those of their own websites. For the same reasons, the platform is notable for its major role in promoting fake news in Bulgaria, which had a particularly strong impact on voters before the last parliamentary election in March 2017.
Google is another international technology company with a dominant position in the market for digital media distribution. Google occupies an overwhelming share of the search engine market across all platforms, and its YouTube is ranked as the second most popular social media platform in the country. On the other hand, Google is the sole international technology company that has contributed finances to the local journalism in Bulgaria: its Digital News Innovation (DNI) Fund has awarded €450,000 in funding to journalistic projects in Bulgaria since its launch in 2015. The fund’s overall influence in the Bulgarian media is insignificant for now, but it did help multiple innovative projects get off the ground.
While the digital news distribution market overall is dominated by the international tech giants Facebook and Google, there are local digital media platforms in Bulgaria, too. The most notable one is Netinfo, the largest digital media company in the country, covering 85% of the users with a wide range of information, communication and entertainment services." (Page 4)
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"The Mapping Digital Media research confirms that digital television and the internet have had a radical impact on media businesses, journalists, and citizens at large. As might be expected, platforms distributing journalism have proliferated, media companies are revamping their operations, and citi
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zens have access to a cornucopia of news and information sources. Other findings were less foreseeable: digitization has brought no pressure to reform state broadcasters, less than one-third of countries found that digital media have helped to expand the social impact of investigative journalism, and digitization has not significantly affected total news diversity. The Global Findings reveal other common themes across the world: Governments and politicians have too much influence over who owns, operates, and regulates the media. Many media markets are rife with monopolistic, corrupt, or untransparent practices. It’s not clear where many governments and other bodies get their evidence for changes or updates to laws and policies on media and communication. Media and journalism online offer hope of new, independent sources of information, but are also a new battleground for censorship and surveillance. Data about the media worldwide are still uneven, unstandardized, and unreliable, and are often proprietary rather than freely accessible." (Website Open Society Foundations)
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"This book highlights the importance of the news media as watchdogs, agenda setters and gatekeepers for the quality of democratic deliberation in the public sphere. At the same time, it theorizes that the capacity of journalists and media systems to fulfill these roles depends on the broader context
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determined by the profession, the market and the state. Media systems' performance often falls far short of the ideals, as succesive case studies from different world regions demonstrate. Finally, the book asks what policy interventions work effectively to close the gap between the democratic promise and perfomance of the news media as an institution. The final chapter, "Policy recommendations", concludes (page 406): "Interventions include reforms directed at strengthening the journalistic profession, notably institutional capacity building, through bodies such as press councils, press freedom advocacy NGOs, and organizations concerned with journalistic training and accreditation. Other important reforms seek to overcome market failures, including developing a regulatory framework for media systems to ensure pluralism of ownership and diversity of contents. Finally, policies also address the role of the state, including deregulation to shift state-run broadcasting to public service broadcasting, overseen by independent broadcasting regulatory bodies, and the protection of constitutional principles of freedom of the press, speech, and expression." (commbox)
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