"Pocket FM is developed by Media in Cooperation and
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Transition (MICT) and IXDS as an development platform for the production of modular FM transmitters. In the following we give you an overview of the Pocket FM Story, the first Version, (up and running in Syria right now), a preview of what is planned for the next iteration and the scope of possible use cases." (Page 2)
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"There are many good reasons to conduct audience research. But for media producers there are two particularly important ones. By knowing your audience, you can better cater to their tastes, whether they are listeners, viewers or readers.
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And if the media producer is able to offer the audience better options and respond to their wishes, it follows that the circulation or viewership will likely expand. The second reason is connected to the first. Audience research is used as the basis for the sale of advertising space – whether that is the time between TV shows on a certain channel or the back page of a newspaper. Audience research allows the media producer to tell the media planner, who is going to buy that advertising space, something about their audience: WHO is using this media product? Is it younger people? Is it men or women? Is it people who didn’t go to university? And HOW do they use this media product? Do they prefer the parts about politics or would they rather have the sports reports? And WHEN are they using this media product? For example, do they use it in the morning, before or during breakfast? Or do they use it in the evening before they go to bed? This section will give media producers some guidance as to how they can answer these questions and learn something about their own audiences." (Page 86)
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"The media culture of Syrians is strongly dominated by satellite television which is the most widely accessible type of media for Syrians across the sample. Beyond satellite television, access to
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media is primarily dependent on location with people in government controlled areas enjoying the best access and people in refugee camps in Turkey being the most badly serviced. Within Syria, especially access to newspapers is strongly location dependent with anti-regime controlled areas being almost completely cut off from distribution. Where media is less widely available people rely more heavily on personal sources of information such as oral communication, mobile phones and email. When access is not an issue, as given in government controlled areas, television and the internet are the most used types of media." (Page 2)
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"The conference, held in Mid-December, was funded by the Federal Foreign Office of Germany and UNESCO South Sudan. It consisted of two streams. One focussed on
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media and sustainability, the other on open data and open knowledge models. Rather than just holding lectures, the event saw working groups come together to discuss both themes. Three days of debate and discussion were attended by around 70 people from all over South Sudan, including senior editors and young journalists, representatives from civil society organisations as well as government officials and members of parliament, diplomats and experts. This paper documents the theme of media and sustainability. The following six chapters summarize the lively discussions between international guests – mostly Africans who presented innovative solutions from Africa, for Africa – and the local participants. The results of those discussions may contribute to creating a more sustainable media sector in the newest nation of the world. Truly independent media may be a long way off in South Sudan, but a more diverse multi-dependency seems an achievable goal in the foreseeable future. After all, nascent South Sudan still has the chance to avoid the mistakes that have damaged the plurality of expression in more developed countries. The attendees demonstrated an extraordinary commitment to overcoming those challenges." (Dear reader, page 3)
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"This volume seeks to impart a deeper understanding of the political nature of the Sudanese press. Through observation, research and analysis, it also conveys a multifaceted impression of Sudanese journalists’ working conditions. It tries to pain
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t an authentic and differentiated picture of their situation, looking beyond stereotypes of the Sudanese press as “unfree” and hence not worthy of further research. By combining facts and figures with journalists’ personal anecdotes and opinions, I think this volume captures the complexity of the subject." (Introduction, page 5)
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