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What We Think We Know and What We Want to Know: Perspectives on Trust in News in a Changing World

Benjamin Toff, Sumitra Badrinathan, Camila Mont’Alverne, Amy Ross Arguedas, Richard Fletcher, Rasmus Kleis Nelsen

Oxford: Reuters Institute for the Study of Journalism (2020), 26 pp.

"Trust in news has eroded worldwide. According to the Reuters Institute’s Digital News Report 2020, fewer than four in ten people (38%) across 40 markets say they typically trust most news. While trust has fallen by double digit margins in recent years in many places, including Brazil and the Unit ... ed Kingdom, in other countries more stable overall trends conceal stark and growing partisan divides. Why is trust eroding, how does it play out across different contexts and different groups, what are the implications, and what might be done about it? These are the organising questions behind the Trust in News Project. This report is the first of many we will publish from the project over the next three years. Because trust is a relationship between trustors and trustees, we anticipate focusing primarily on audiences and the way they think about trust, but we begin the project by taking stock of how those who study journalism and those who practice it think about the subject [...] We focus on media environments in four democracies – Brazil, India, the United Kingdom, and the United States. These countries encompass both the Global South and North, with a range of cultural heterogeneity and political practices that vary in their partisan and populist tendencies. For our purposes, one of the most important differences across these countries is in how audiences have integrated digital and social media practices into how they consume news. Whereas public social networking sites such as Facebook and Twitter have rapidly become key conduits of information in democracies worldwide, many of those we interviewed pointed to the popularity of encrypted messaging services like WhatsApp, specifically in Brazil and India, which have combined with deficits in digital literacy to serve as a ‘breeding ground’ for misinformation and disinformation (Chakrabarti et al. 2018). As Irineu Machado, head of content delivery at UOL (Brazil), told us, audiences increasingly ‘distrust organisations who traditionally’ cover news and ‘distrust information in general’, and some rely not just on public social networking sites but also private groups and messaging applications [...] This report is divided into two main sections. First, we outline important lessons from existing research and practitioners’ observations on trust in news. Second, we identify outstanding questions that we expect will guide our project in the years ahead." (Introduction) more

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Polarisation and the News Media in Europe

Richard Fletcher, Joy Jenkins

European Parliamentary Research Service (EPRS) (2019), 49 pp.

"Across Europe there is as yet little evidence to support the idea that increased exposure to news featuring like-minded or opposing views leads to the widespread polarisation of attitudes. Although some studies have found that both can strengthen the attitudes of a minority who already hold strong ... more

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Digital News Report 2019
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Nic Newman, Richard Fletcher, Antonis Kalogeropoulos, Rasmus Kleis Nielsen (eds.)

Oxford: Reuters Institute for the Study of Journalism (2019), 153 pp.

"Despite the efforts of the news industry, we find only a small increase in the numbers paying for any online news – whether by subscription, membership, or donation. Growth is limited to a handful of countries mainly in the Nordic region (Norway 34%, Sweden 27%) while the number paying in the US ... (16%) remains stable after a big jump in 2017. • Even in countries with higher levels of payment, the vast majority only have ONE online subscription – suggesting that ‘winner takes all’ dynamics are likely to be important. One encouraging development though is that most payments are now ‘ongoing’, rather than one-offs. In some countries, subscription fatigue may also be setting in, with the majority preferring to spend their limited budget on entertainment (Netflix/Spotify) rather than news. With many seeing news as a ‘chore’, publishers may struggle to substantially increase the market for high-priced ‘single title’ subscriptions. As more publishers launch pay models, over two-thirds (70%) of our sample in Norway and half (50%) in the United States now come across one or more barriers each week when trying to read online news. In many countries, people are spending less time with Facebook and more time with WhatsApp and Instagram than this time last year. Few users are abandoning Facebook entirely, though, and it remains by far the most important social network for news. Social communication around news is becoming more private as messaging apps continue to grow everywhere. WhatsApp has become a primary network for discussing and sharing news in non-Western countries like Brazil (53%) Malaysia (50%), and South Africa (49%). People in these countries are also far more likely than in the West to be part of large WhatsApp groups with people they don’t know – a trend that reflects how messaging applications can be used to easily share information at scale, potentially encouraging the spread of misinformation. Public and private Facebook Groups discussing news and politics have become popular in Turkey (29%) and Brazil (22%) but are much less used in Western countries such as Canada (7%) or Australia (7%). Concern about misinformation and disinformation remains high despite efforts by platforms and publishers to build public confidence. In Brazil 85% agree with a statement that they are worried about what is real and fake on the internet." (Summary, page 9) more

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Measuring the Reach of 'Fake News' and Online Disinformation in Europe

Richard Fletcher, Alessio Cornia, Lucas Graves, Rasmus Kleis Nielsen

Oxford: Reuters Institute for the Study of Journalism (2018), 10 pp.

"The purpose of this RISJ factsheet is to provide toplevel usage statistics for the most popular sites that independent fact-checkers and other observers have identified as publishers of false news and online disinformation in two European countries: France and Italy. We focus specifically on sites ... that independent fact-checkers have shown to publish demonstrably false news and information, whether for profit or for ideological/political purposes. This constitutes a more clearly defined subset of a wider range of issues sometimes discussed using the broad, vague, and politicized term “fake news”. We examine France and Italy as two particularly important cases, as both are widely seen as facing serious issues with forprofit and ideologically/politically motivated online disinformation. Based on a starting sample of around 300 websites in each country that independent fact-checkers have identified as publishers of false news (which, on this basis, we refer to as “false news sites”), we focus on measuring these sites’ reach, attention, and number of interactions on Facebook. We provide context by comparing these figures with equivalent data for a small selection of the most widely-used French and Italian news brands. We find that: • None of the false news websites we considered had an average monthly reach of over 3.5% in 2017, with most reaching less than 1% of the online population in both France and Italy. By comparison, the most popular news websites in France (Le Figaro) and Italy (La Repubblica) had an average monthly reach of 22.3% and 50.9%, respectively; • The total time spent with false news websites each month is lower than the time spent with news websites. The most popular false news websites in France were viewed for around 10 million minutes per month, and for 7.5 million minutes in Italy. People spent an average of 178 million minutes per month with Le Monde, and 443 million minutes with La Repubblica—more than the combined time spent with all 20 false news sites in each sample; • Despite clear differences in terms of website access, the level of Facebook interaction (defined as the total number of comments, shares, and reactions) generated by a small number of false news outlets matched or exceeded that produced by the most popular news brands. In France, one false news outlet generated an average of over 11 million interactions per month—five times greater than more established news brands. However, in most cases, in both France and Italy, false news outlets do not generate as many interactions as established news brands." (Pages 1-2) more

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Digital News Report 2018

Nic Newman, Richard Fletcher, Antonis Kalogeropoulos, David A. L. Levy, Rasmus Kleis Nielsen (eds.)

Oxford: Reuters Institute for the Study of Journalism (2018), 143 pp.

"The use of social media for news has started to fall in a number of key markets after years of continuous growth. Usage is down six percentage points in the United States, and is also down in the UK and France. Almost all of this is due to a specific decline in the discovery, posting, and sharing o ... more

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Digital News Report 2017

Nic Newman, Richard Fletcher, Antonis Kalogeropoulos, David A. L. Levy, Rasmus Kleis Nielsen (eds.)

Oxford: Reuters Institute for the Study of Journalism (2017), 133 pp.

"The report is based on a survey of more than 70,000 people in 36 markets, along with additional qualitative research, which together make it the most comprehensive ongoing comparative study of news consumption in the world. A key focus remains in Europe where we have added Slovakia, Croatia, and Ro ... more

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Digital News Report 2016

Nic Newman, Richard Fletcher, David A. L. Levy, Rasmus Kleis Nielsen (eds.)

Oxford: Reuters Institute for the Study of Journalism (2016), 109 pp.

"This year we have evidence of the growth of distributed (offsite) news consumption, a sharpening move to mobile and we can reveal the full extent of ad-blocking worldwide. These three trends in combination are putting further severe pressure on the business models of both traditional publishers and ... more

What We Think We Know and What We Want to Know: Perspectives on Trust in News in a Changing World

Polarisation and the News Media in Europe

Digital News Report 2019 Top Insights

Measuring the Reach of 'Fake News' and Online Disinformation in Europe

Digital News Report 2018

Digital News Report 2017

Digital News Report 2016

Digital News Report 2019
Top Insights