"Este libro propone construir múltiples miradas a partir del análisis de la Televisión desde una perspectiva integradora, solventada por una base epistemológica, aportando una visión unificadora de la TV entendida como vínculo social, constructora de sentido, espacio de disputa y de representa
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ciones sociales. Es por ello que desde el Centro de Investigación y Desarrollo en Medios, Industrias Culturales y Televisión (CeID-TV), de la Facultad de Periodismo y Comunicacion Social ( UNLP), se convocó a destacados investigadores del medio televisivo para comenzar a delinear el mapa de la tv del nuevo siglo." (Tapa posterior)
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"Este documento tiene el objetivo de ser una guía metodológica para promover y fortalecer el trabajo de las mujeres radialistas dentro de las radios comunitarias, desde una perspectiva de género, y con ello avanzar en la construcción de condiciones de equidad, igualdad y justicia de género." (P
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resentación, página 3)
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"Premiering in 2006, Ugly Betty, the award-winning US hit show about unglamorous but kind-hearted Betty Suarez (America Ferrera), is the latest incarnation of a worldwide phenomenon that started life as a Colombian telenovela, Yo soy Betty, la fea, back in 1999. The tale of the ugly duckling has sin
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ce taken an extraordinary global journey and become the most successful telenovela to date. This groundbreaking book asks what the Yo soy Betty, la fea / Ugly Betty phenomenon can tell us about the international circulation of locally produced TV fictions as the Latin American telenovela is sold to, and/or re-made-officially and unofficially-for different national contexts. The contributors explore what Betty has to say about the tensions between the commercial demands of multimedia conglomerates and the regulatory forces of national broadcasters as well as the international ambitions of national TV industries and their struggle in competitive markets. They also investigate what this international trade tells us about cultural storytelling and audience experience, as well as ideologies of feminine beauty and myths of female desire and aspiration. TV's Betty Goes Global features original interviews with buyers and schedulers, writers, story editors and directors, including the creator of Yo soy Betty, la fea, Fernando Gaitan." (Publisher description)
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"A concise edition of the highly acclaimed Oxford Companion to the Book, this book features the 51 articles from the Companion plus 3 brand new chapters in one affordable volume. The 54 chapters introduce readers to the fascinating world of book history. Including 21 thematic studies on topics such
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as writing systems, the ancient and the medieval book, and the economics of print, as well as 33 regional and national histories of 'the book', offering a truly global survey of the book around the world, the Oxford History of the Book is the most comprehensive work of its kind. The three new articles, specially commissioned for this spin-off, cover censorship, copyright and intellectual property, and book history in the Caribbean and Bermuda." (Publisher description)
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"Radio advertising in Argentina has been adapted to the changing needs of radio. This paper aims to describe and analyze the advertisement formats used in the four leading prime time programs in Argentina. The methodology is a content analysis that is applied to a sample of four programs each one wi
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th duration of four hours (ranging from 9 AM to 1 PM, Monday through Friday) for two weeks in October 2010. Therefore, the sample amounts to 160 hours of programming, 40 for each program. Sponsorships are least used, while the advertising segments are prevalent in all programs. The advertising segments are very different in length for the AM vs. FM. The “mention” has becomed increasingly common in prime time. The speaker´s role is essential to the "selling” of products or services and his function becomes more important when programs incorporate dialogue sections to include brand mentions with time for humorous banter. The terms of prime time advertising on Argentinean radio have changed in recent years in order to adapt to the current needs of radio: programming criteria, use of ss, variety of content and voices and interaction with the listener." (Abstract)
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"Analiza el diseño, los métodos de investigación aplicados y la relevancia práctica de 23 encuestas de audiencia y estudios de evaluación realizados por la ALER entre 1981 y 2008." (commbox)
"Overall, digitization has only partly impacted on the media landscape in Chile. It has neither altered the neoliberal trajectory of media policy, nor reduced high levels of ownership concentration and incumbent advantages. But there is, at the very least, a framework in place that will potentially
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open doors to new entrants in the digital terrestrial arena, as well as sustain the public service, local and community sectors. This will provide an important antidote to the digital divide which is likely to persist in terms of access quality, even after universal service is achieved. Whether this potential will be realized is, however, uncertain." (Website Open Society Foundations)
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"In Colombia, analog free-to-air television is still by far the most influential source of news. Digitization seems to be increasing both the quantity and range of news and the total public consumption of media as many traditional outlets now have online versions, while some new online only outlets
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have been born in recent years and gained recognition as news providers. Internet use is increasing very fast in urban areas and higher socioeconomic groups. Public media have been strengthened in recent years and public service provision is considered an important issue in Colombia. The transition to digital terrestrial television (DTT) is seen as both a challenge and an opportunity to public media. Digital activism too has grown in Colombia, and active internet users have proved the power of social networking, which has become very popular. Political debates and hostage rescue operations have, among others, triggered big digital mobilizations, especially on Facebook and Twitter." (Website Open Society Foundations)
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The general analysis of this Yearbook is divided into three parts. The first is an introductory chapter that contains a comparative synthesis of fiction in the Obitel countries. This comparison is made from a quantitative and qualitative point of view that makes it possible to observe the developmen
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t of fiction in each country, highlighting their main productions, as well as the topic of the year: “Quality in television fiction”. In the second part there are eleven chapters (one for each country), with an internal structure where the Yearbook sections are usually fixed, though some are more specific than others. The sections that make up each of the chapters are the following: 1. The country’s audiovisual context; 2. Analysis of premiere fiction; 3. Transmedia Reception; The most outstanding productions of the year; 5. Finally, there is the Topic of the Year, which in this issue is: Trasnationalization of Television Fiction. This phenomenon, which is at the same a growing tendency, is received in three dimensions: 1. The transnational element “behind” the screen, where we present a media ownership index in each country; 2. The transnational element “on” the screen, by locating the origin of the stories for the premiere Top Ten, the casting and the production locations; 3. The transnational element “beyond” the screens, where we place the import and export flows of the fiction products in the OBITEL countries. The third part is an Appendix.
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