"A Educomunicação é uma área do conhecimento que busca pensar, pesquisar e trabalhar a educação formal, informal e não formal a partir de ecossistemas comunicativos. A comunicação deixa de ser vista como fenômeno tão somente midiático, de função instrumental, para integrar dinâmicas f
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ormativas e planos de aprendizagem, como ver a televisão e o cinema, ler o jornal e a revista, produzir programas audiovisuais e em mídias digitais. Este livro pretende contribuir para o aprofundamento dos estudos em Educomunicação. Autores que se destacam nesse novo campo do conhecimento escreveram artigos originalmente publicados na revista Comunicação & Educação, único veículo brasileiro a tratar de forma sistemática, ao longo de quase 15 anos, desse tema." (Descrição da editora de livros)
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"A través de un estudio sistemático basado en el monitoreo de las producciones de ficción televisiva, este anuario presenta y analiza datos de producción, circulación, distribución y consumo de programas de ficción exhibidos en el 2010 y presenta una síntesis comparativa de lo que fue el añ
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o en términos de ficción televisiva." (Contratapa)
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"[...] despite the global importance of deforestation in the Amazon— the world’s largest remaining tropical forest—Brazil is taking only initial steps towards REDD [Reducing Emissions from Deforestation and Forest Degradation] design, and that these steps are concentrated amongst a few key act
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ors. This analysis suggests that the Brazilian print media has emphasised policymaking concerns and economic issues involving finance and carbon markets at the expense of some of the more specific institutional issues (such as land tenure and carbon rights) related to REDD+ implementation. However, amongst the social actors directly engaged with the issues, the REDD+ debate in Brazil is quite rich and has been progressing for some time, especially in relation to the issues of deforestation, environmental crime and social injustice. However, these themes have not received due media attention in the mainstream press.
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"La Comunicación Política en México aborda las formas en que la dimensión comunicativa de la sociedad mexicana enfrenta dos tendencias contrapuestas: las inercias de un sistema político autoritario, y la coexistencia con nuevos valores y significaciones en torno al poder y a la toma de decision
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es, lo que implica una participación política más clara por parte de la sociedad civil. La obra se estructura en torno a tres ejes temáticos fundamentales: la Comunicación Política y los Procesos Electorales; estrategias de Comunicación Política; Comunicación Política y la relación México-Estados Unidos. Los participantes en esta obra son miembros del grupo de investigación en Comunicación Política de la Asociación Mexicana de Investigadores de la Comunicación (AMIC)." (Resumen)
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"For two years, Clemencia Rodríguez did fieldwork in regions of Colombia where leftist guerillas, right-wing paramilitary groups, the army, and drug traffickers made their presence felt in the lives of unarmed civilians. Here, Rodríguez tells the story of the ways in which people living in the sha
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dow of these armed intruders use community radio, television, video, digital photography, and the Internet to shield their communities from armed violence's negative impacts. Citizens' media are most effective, Rodríguez posits, when they understand communication as performance rather than simply as persuasion or the transmission of information. Grassroots media that are deeply embedded in the communities they serve and responsive to local needs strengthen the ability of community members to productively react to violent incursions. Rodríguez demonstrates how citizens' media privilege aspects of community life not hijacked by violence, providing people with the tools and the platform to forge lives for themselves and their families that are not entirely colonized by armed conflict and its effects. Ultimately, Rodríguez shows that unarmed civilian communities that have been cornered by armed conflict can use community media to repair torn social fabrics, reconstruct eroded bonds, reclaim public spaces, resolve conflict, and sow the seeds of peace and stability." (Back cover)
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"The starting point of PPTRP has been that real and lasting transparency and accountability are best built from the ground up piece by piece and by ordinary people taking their responsibilities as citizens seriously. It is one of the reasons we subtitled the project and website “Pera Natin ‘to!
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(It’s Our Money!). We wanted to help build public ownership in the issue. Our concern was – and remains still today – that changes introduced at the top by one administration – can so easily be taken away by another unless that change is deeply rooted in the ground and in its people. So we believed- and still believe – that real sustainable change in governance comes only from active and continual participation of citizens. It needs action and engagement at both the national and local level. It needs groups, sectors and communities finding new ways of coming and working together to develop new ideas and build new constituencies and avenues for change. It needs to involve and energise all those hundreds of thousands of honest and professional civil servants across the country who for way too long have quietly despaired going to work each day given the failure of leadership in their own departments and agencies.
All this required and still requires a combined response that uses new thinking and approaches. It required first and foremost the start of a public literacy campaign around public finances since citizens cannot ever hope to adequately monitor or engage in things that they don’t understand. So it was that we built our project equally around information, education, training, capacity building, networking, advocacy and campaigns. So it was that we worked with people’s organizations, civil society groups, media and ordinary members of the public at one and the same time. We figured that everybody had a role to play in building and securing transparency and accountability – and so everybody should get involved.
We started work on a website full of the basics – (www.transparencyreporting.net) accessible and easy to understand information about all aspects of public finance. We assumed little – partly because we knew little ourselves and were learning on the job as we went. We wrote, commissioned and edited material designed to give readers a sense of understanding about how public finances, systems and cycles worked and what kind of issues and problems there were. We tried to identify how and where money was raised and how it was allocated and spent and why and by whom. Invariably it comes down to money. If you can follow the money, you can find the problems and perhaps even help suggest some solutions.
We developed training modules too – modules aimed equally at journalists and activists and ordinary members of the public. And we toured around the Philippines going north and as far south as Tawi-Tawi where we were told few groups ever venture. We encouraged people to report allegations of corruption – but equally we sought out instances of where government was working well and deserved highlighting. It is easy to be negative – but far better to be critically constructive. We received many more allegations than we could investigate – in large part because sources were scared even to follow up and meet with us in confidence. Protection for whistle-blowers remains very much a pressing issue today that needs sorting ...
While all projects must by necessity always remain above the political fray, we were naturally delighted that as things turned out, the new incoming administration made improving transparency and accountability a primary goal. When an initiative finds itself working in support of government policy, it is always easier. So we were delighted to see the issue of political abuse of public projects taken up as were the appointment of some leading proponents of open government to key positions in the administration. We were very fortunate also for the chance to work closely with officials in several key departments and on various initiatives linked to the national budget.
[...] Perhaps one key achievement we might be remembered for, alongside the website which will remain as hopefully a useful resource for those wanting to learn more about public sector finances -- is having set up four local citizen watchdog groups that demonstrate how easy and important it is for ordinary people to get involved and play their part. We hope more groups can follow their lead. People power needs to be much more than a slogan and become a way of life." (Introduction, page 16-19)
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"Desde la perspectiva de los medios de comunicación, se presentan en esta obra investigaciones académicas y lecciones aprendidas en cuatro apartados: el impacto de los medios de comunicación en la construcción de violencia cultural, medios alternativos para la construcción de paz, alfabetizaci
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n mediática y, por último, la propuesta de las Espirales de Paz para reaprender la anhelada y esperanzadora, pero al tiempo compleja, Alianza de Civilizaciones. El libro es parte del trabajo realizado por el departamento de investigación en comunicación para la paz de la Cátedra UNESCO de Filosofía para la Paz de la Universitat Jaume I de Castelló y el Instituto Interuniversitario de Desarrollo Social y Paz (IUDESP), en colaboración con United Nations Alliance of Civilizations (UNAOC)." (Cubierta del libro)
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"Das vorliegende Buch vermittelt Grundlagenwissen über PR-Kampagnen und erklärt am Beispiel von Case Studies, wie man erfolgreiche Kampagnen plant, durchführt und bewertet. Es gliedert sich in die drei Teile Theorie, Praxis und Ausblick. Nach drei Beiträgen zu grundlegenden Fragen von Kampagnen
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folgen acht Case Studies aus der Kampagnenpraxis, die nach einem einheitlichen Raster aufgebaut sind: vier aus Unternehmen sowie jeweils zwei von politischen Institutionen und Nichtregierungsorganisationen. Dabei werden auch Schwierigkeiten und Probleme bei der Durchführung der Kampagnen beschrieben. Der letzte Block mit vier Beiträgen wirft einen Blick auf die Zukunft der Kampagnenpraxis – auf die wachsende Bedeutung von Social Media und auf die USA. Ziel des Bandes ist es, eine Brücke zwischen Theorie und Praxis zu schlagen und in Form einer kompakten und zugleich lesefreundlichen Einführung handhabbares Wissen zu PR-Kampagnen zu vermitteln." (Verlagsbeschreibung)
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"Radio has been called ‘Africa’s medium’. Its wide accessibility is a result of a number of factors, including the liberalisation policies of the ‘third wave’ of democracy and its ability to transcend the barriers of cost, geographical boundaries, the colonial linguistic heritage and low l
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iteracy levels. This sets it apart from other media platforms in facilitating political debate, shaping identities and assisting listeners as they negotiate the challenges of everyday life on the continent. Radio in Africa breaks new ground by bringing together essays on the multiple roles of radio in the lives of listeners in Anglophone, Lusophone and Francophone Africa. Some essays turn to the history of radio and its part in the culture and politics of countries such as Angola and South Africa. Others – such as the essay on Mali, gender and religion – show how radio throws up new tensions yet endorses social innovation and the making of new publics. A number of essays look to radio’s current role in creating listening communities that radically shift the nature of the public sphere. Essays on the genre of the talk show in Ghana, Kenya and South Africa point to radio’s role in creating a robust public sphere. Radio’s central role in the emergence of informed publics in fragile national spaces is covered in essays on the Democratic Republic of Congo and Somalia. The book also highlights radio’s links to the new media, its role in resistance to oppressive regimes such as Zimbabwe, and points in several cases – for example in the essay on Uganda – to the importance of African languages in building modern communities that embrace both local and global knowledge." (Publisher description)
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"El valor de este trabajo radica en la visión global que nos ofrecen los distintos equipos de trabajo de los países sobre los diferentes y complejos escenarios en los que se dan la relación audiencia-medios, lo que sucede antes y después de esa relación, el aporte de los contenidos que ofrecen
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los medios, la visión que las audiencias tienen de sus propios medios y, en fin, una serie de conceptos que dejan planteadas dudas que incentivan a la discusión en torno a este tema que tiene varias implicaciones." (Descripción de la casa editorial)
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"The impact of mass media on individuals and society is to a great extent based on human emotions. Emotions, in turn, are essential in understanding how media messages are processed as well as media's impact on individual and social behavior and public social life. Adopting an interdisciplinary appr
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oach to the study of emotions within a mass media context, the Handbook of Emotions and Mass Media addresses areas such as evolutionary psychology, media entertainment, sociology, cultural studies, media psychology, political communication, persuasion, and new technology. Leading experts from across the globe explore cutting-edge research on issues including the evolutionary functions of mediated emotions, emotions and media entertainment, measurements of emotions within the context of mass media, media violence, fear-evoking media, politics and public emotions, features, forms and functions of emotions beyond the message, and provide the reader a glimpse into future generations of media technology." (Publisher description)
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