"This handbook introduces the principles of public awareness-raising with particular emphasis on global efforts to promote awareness of Information Literacy. Information Literacy is defined by the Association of College and Research Libraries in the United States as "the set of skills needed to find
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, retrieve, analyze, and use information." These skills are viewed by many policy makers and educators as critical to the creation of an equitable global 'Information Society' in which both developed and developing nations can share in social and economic development. This handbook has been developed primarily as a resource for administrators, librarians, teachers, lecturers and community leaders charged with responsibility for raising public awareness about Information Literacy. It is hoped that the various approaches and strategies suggested in this publication will serve to stimulate further discussion about Information Literacy and inspire innovative new awareness-raising campaigns." (Introduction, page 3-4)
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The articles in this book have been adapted from contributions to the UNESCO-sponsored conference in Colombo, Sri Lanka marking World Press Freedom Day on May 3, 2006.
"Young people, working with a range of media materials, produce innovative content through dialogue and discussions says this publication. On the basis of case studies in Ghana, Haiti, India, Kyrgyzstan, Mexico, Mozambique, Nigeria, Somalia, South Africa, Vietnam, and Zambia, the study examines how
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youth get involved with an assortment of media including newspaper and magazine, radio, television and video, the internet, and personal digital assistants. The study [...] provides a detailed sketch of the various initiatives, offers some interesting perspectives on how ICTs and media mixes have become popular with youngsters both in creative engagement and content creation. It explores the various kinds of innovative uses and participation of youth in media in different cultural contexts, and demonstrates that young people, working with a range of media materials, produce innovative content through dialogue and discussions." (UNESCO website)
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"Since 2001, UNESCO has established more than 87 Community Multimedia Centres (CMCs) in over 22 developing countries in Asia, Africa and Latin America and the Caribbean with major funding provided by the Swiss Agency for Development and Cooperation
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(SDC). The evaluation describes the initiative's main achievement: 'The CMCs are accepted by and fully integrated into the communities and can in many cases be sustained beyond the pilot phase without core operating grants. The effort and funding that UNESCO has channeled into this transformative initiative have been exceeded by the hard work and commitment of the CMC staff and the communities where they are based. Among other key findings, the evaluators clearly acknowledge the contribution of CMCs to local development, noting that longer term benefits are already being realized within individual communities, such as the gradual removal of barriers to social inclusion, the stimulation of poverty alleviation through access to knowledge of better health, resource management, agriculture practices and the creation of new livelihoods opportunities. CMCs are also recognized as critical tools for local communities to mediate changes brought on by globalization and the advent of new technologies: The CMC role in fostering cultural resilience. The capacity of a community to retain critical knowledge and at the same time adapt to external influences and pressures - is particularly remarkable. In addition to an extensive review of documentation, the evaluation used field research, interviews, questionnaires, an online survey, and case studies to review the CMC initiative, a flagship activity of UNESCO's Communication and Information Sector. Equitable and expanded access to ICTs is promoted in many ways, such as subsidized training for those with special requirements and/or marginalized groups; close work with schools, small businesses and the independent sector; or the provision of information to more remote communities through radio, says the evaluation report. The evaluation also points out challenges faced by the CMC initiative, including the strategic use of CMC networks as delivery mechanisms for development services, from projects and programmes of UN agencies and national governments to those of local civil society groups. Many challenges relate to sustainability of local facilities in low-income and least-developed localities. As CMCs depend on volunteers for the delivery of training, radio programming and other services, they face difficulties in finding appropriate incentives for volunteers and struggle with managing volunteer turnover. Another challenge consists of opportunities for networking and staff development, which to date have been limited. Evaluators point out the need for CMCs to learn from and access expertise more easily and systematically from each other in order to be sustainable. Enabling national policy environments are very important for the development and sustainability of CMCs. Sudden changes in national policies on connectivity charges can destabilize CMCs and broadcast licensing restrictions or restrictions on press freedom can prevent CMCs from being able to broadcast freely and to a broader constituency, says the report." (UNESCO website)
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"This Training Kit provides a complex and comprehensive view of media education, encompassing all media, old and new. It seeks new ways in which people can enhance their participation in the political and cultural life of the general community through the media. In particular, it promotes young peop
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le’s access to the media, while also increasing their critical appreciation of its activities. It has a sustainable development perspective and addresses some of the challenges of knowledge societies, especially the digital knowledge divide. It supports sharing of resources, elaborates on available strategies and tools and capitalizes on good practices. In its long term perspective, it tries to foster a digital dynamics: making media education available to all may help reach the critical mass necessary for constructive dialogue and exchanges across cultural media boundaries." (Preface)
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"Am 20. Oktober 2005 verabschiedete die 33. UNESCO-Generalkonferenz das "Übereinkommen über den Schutz und die Förderung der Vielfalt kultureller Ausdruckformen". Der vorliegende Band enthält die zwischen Deutschland, Österreich und der Schwei
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z abgestimmte deutschsprachige und die englischsprachige Originalfassung. Beiträge von Kader Asmal (Südafrika), Sabine von Schorlemer (Deutschland) und Ivan Bernier (Kanada) erläutern Bedeutung, Hintergründe, Verhandlungsdynamik und Perspektiven zur Umsetzung der Konvention. Außerdem enthält der Band auch den Wortlaut der 2001 verabschiedeten "Allgemeinen Erklärung zur Kulturellen Vielfalt" der UNESCO." (Buchrücken)
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"Media in China have a tremendous influence on public opinion and Chinese politics. Several hundred broadcasters, more than 2,000 newspapers and magazines and countless web-media compete fiercely for attention and over a lucrative advertising market. Simultaneously, the state is constantly reassessi
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ng the media policies and the control, on the media in general, as well as on individual media practitioners. New technology has led to an enormous increase in access to information. Are Chinese media already acting as an independent ‘fourth estate’? What does investigative journalism mean to Chinese journalists? What do the Chinese government and leaders of Chinese media institutions think about the media? How do modern Chinese media define their role? Along these lines IMS and the Danish National Commission for UNESCO organized a Conference in Copenhagen on November 28, 2008. The event brought together more than 100 international journalists and representatives from universities, media organizations, governmental organizations and non governmental organizations." (Introduction, page 5)
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"Being creative and collaborative” is the motto of UNESCO’s Young Digital Creators (YDC). YDC is designed for young people of different cultures to collaboratively construct deeper understanding of each other’s cultural values and shared perspectives on global issues of our time. In YDC, the d
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igital tools are used to carry out creative projects, to show them and to talk about them with people from different cultures. YDC is a programme that makes the Internet and the web work to the benefit of young creators around the globe. This YDC Educator’s Kit is designed to help teachers and educators working in schools, youth clubs, community centres, and training institutes to generate and manage project-based learning activities with young people. The focus is on the creative use of information and communication technologies, global challenges of development, cultural diversity and inter-cultural dialogue. The first part of the Kit explains some basic concepts of the initiative. It starts with a brief introduction on project-based learning, then discusses creative thinking and expression, as well as cultural diversity. The last section of the first part gives an introduction to online cooperation in creative projects with Internet and web learning environments. The second part of the Kit introduces a detailed lesson plan with a number of learning activities that are expected to be implemented in sequence. The lesson plans are designed to help educators carry out a full project-based learning process with young people, starting from brainstorming and framing of the themes of the project to presenting the results of the project through exhibitions or concerts." (Introduction, page 16)
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"Progress on Public Service Broadcasting (PSB) is more likely to occur when there is collaboration with others; where there are strategic opportunities; when UNESCO uses project funds to reward progressive policy change; where there are staff in th
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e field who are committed to PSB; when there is follow-up and follow-through on activities; where UNESCO has a long-term perspective. The case study from Afghanistan (Appendix D) supports the view that collaborative programming has the potential to achieve much more than UNESCO could do alone. Collaboration is essential for large, long-term initiatives since UNESCO has limited funds available within the CI sector’s regular budget for PSB. UNESCO’s collaboration with UNDP in central Asia and its positioning of PSB within the UNDAF appears to have resulted in a positive influence. This is evident in Kyrgyzstan, for example, which developed a progressive broadcasting law that brought the country closer to a PSB model. UNESCO’s recent experiences in Malawi and Afghanistan demonstrate that significant movement towards PSB is possible in countries that are undergoing democratic reform. Post-conflict and failed states in transition can be fertile grounds for PSB but sustainable reforms are difficult to achieve within UNESCO’s planning cycle. UNESCO and its partners need to undertake thorough risk assessments in such countries before investing heavily. Cambodia illustrates one of UNESCO’s successful strategies for influencing change. UNESCO used IPDC funds to lever concessions from the Cambodian government. With IPDC as a carrot, UNESCO was able to persuade the government to introduce a new policy on editorial independence for broadcasters. As noted earlier, UNESCO’s greatest strength is its staff. In regions with knowledgeable and committed staff, it has had the largest volume of projects and made the most progress towards PSB. In contrast, where field officers have had little knowledge or interest in PSB, progress has been marginal." (Lessons, pages 25-26)
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"This publication aims at understanding the nature and importance of various configurations of social and technological networks in community settings that combine to form a Local Information Networks (LIN). In this study LINs are conceptualised as comprising of two very different elements: one soci
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al, the other technological. Disaggregating the social and technological dimensions of local information networks helps us to understand how they work in practice and how they might be strengthened to bring greater social and economic benefits to the poor communities in which they are located. Hence, in both a practical and theoretical sense, a local information network can be thought of as a larger living field of social connections and communicative that determines the nature of information flow. On the technological side, the ICTs respond to specific local information needs expressed by recipient communities. On the social side, the combination of technological and human capacities embodied in a given intervention is superimposed upon a pre-existing field of social relationships. The three initiatives have been selected for the ways in which they demonstrate the use of social and technological elements within the local environment. Namma Dhwani and Nabanna were established through UNESCO’s Information and Communication Technologies for Poverty Reduction project, developed under UNESCO’s crosscutting theme on the eradication of poverty, especially extreme poverty. Akshaya on the other hand, is a State Government of Kerala initiative aimed at ICT literacy. The study concludes with the understanding that the technical dimensions of communication can never be fully divorced from the social if ICTs are to genuinely reach the poor with the information they need. Investment in social networks is critical since traditional forms of communication like word-of-mouth remains the most powerful, intimate and effective form of communication available to the very poor. The study also highlights the importance of local content production and the need to involve communities in the content creation process as key to achieving success is the quality, reliability and relevance of the information communicated." (Foreword)
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"The present study of the UNESCO International Programme for the Development of Communication (IPDC) is a follow-up of an evaluation of the Programme undertaken in 2002. The purpose of the study is to assess the efficiency of the reforms that have
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been undertaken since 2002. The study is mainly a desk study based on relevant project and organisational documents of IPDC and the Communication and Information Sector (CI) in UNESCO. In addition, the team interviewed relevant resource persons." (Executive summary)
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