"This publication analyzes the ways in which health services, public health administration, and healthcare policies are managed in developing co
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untries and how intercultural, intergroup, and mass communication practices are weakening those efforts. If developing countries are to reach their development goals, their leaders must have a firm understanding of the impact of infectious diseases on their people and take prompt action to fix socioeconomic issues arising from the problems associated with poor health practices. Drawing on experiences from international health organizations such as the United Nations Population Fund (UNFPA), commissioned in poor countries to assist national governments in improving the wellbeing of their citizens, this volume analyzes maternal and child mortality and the spread of infectious diseases, and offers communication strategies for the management of malaria, HIV Aids, Polio, tuberculosis, and others in Somalia, Madagascar, Ghana, South Africa, Zimbabwe, Nigeria, the Democratic Republic of Congo, and India." (Publisher description)
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"A national television service, Botswana Television (Btv) was introduced in 2000 by the Botswana Government. However, Btv’s role in national development has received limited research attention. This study examines the role of television in nation
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al development in Botswana. In addition, the study explores the factors that influence the performance of television in a developing country context, with a view to suggest issues for consideration in media policy in Botswana to improve the performance of the Btv [...] The study illustrates that the role of television in national development in Botswana is mostly consistent with the role of the media advocated by the modernisation theory of development communication. The roles of Btv in this regard are education, information, entertainment and dissemination of government information. Most research participants in this study shared a common understanding that Btv should be a medium for diffusing development ideas initiated by the Botswana Government, for possible adoption by the public. Other roles of Btv relate to countering the dominance of neighbouring South Africa media content in Botswana, as well as contributing to Botswana’s economic diversification through advertising. The positive factors that validate the applicability of modernisation theory in the analysis of Btv include planning for the introduction of the service, improved transmission signal access, diverse programs that have been aimed at addressing developmental issues such as health, education and agriculture, and the use of the national language. Nonetheless, Btv audiences complained about limited cultural content on the channel. A political economy analysis of the factors influencing the performance of Btv revealed that the absence of a formal media policy framework has exacerbated the political and economic pressures facing Btv, such as state control and limited funding. This study therefore proposes that there is a need for the Botswana Government to introduce appropriate media policy with more emphasis on issues relating to its broadcasting model, objectives, funding, and programming with a view to strengthening and positioning Btv to realise its full potential in contributing to national development in Botswana." (Abstract, page 2-3)
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"This chapter documents the experience of the Communication for Change (C-Change) project in developing and rolling out a holistic and comprehensive socioecological approach to social
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and behavior change communication (SBCC) within the context of a donor-funded program with short term goals. C-Change's SBCC framework uses a socioecological model for change. This model views social and behavior change as a product of multiple, overlapping levels of influence as well as political and environmental factors. The “health belief model” helps to find out why audience's perceptions are not in favor of change in the search for tipping points for change. The chapter describes three characteristics of SBCC. The key models and concepts of the C-Change's SBCC framework are incorporated into at least 75 government programs in Africa. The advocacy and social mobilization strategies of SBCC are aimed at ensuring sustainability through host government “buy-in” and support." (Summary)
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"This manual is for media practitioners and social activists who wish to use the power of entertainment and mass media to promote health, human
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rights and social justice. Drawing on successful stories and case studies from Africa and elsewhere, this manual aims to inspire, give fresh ideas and share experiences of interesting edutainment programmes. If you are a social activist or development worker, it will introduce you to the exciting opportunities that edutainment presents. If you are an edutainment practitioner, it invites you to think about your own practice, whether you are using multimedia, TV dramas, radio talk shows, theatre, social media or on-the-ground community dialogues and advocacy." (Page 3)
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"The Internet will generate economic growth and social transformation in six sectors in particular: financial services, education, health, retail, agriculture,
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and government. In financial services, for example, M.Pesa's mobile money solutions have brought millions of Kenyans onto the financial grid for the first time. Remote diagnostics are expanding medical services to rural areas that have few healthcare professionals. Students are beginning to learn with new digital education tools, and e-government initiatives are connecting citizens with services. This report examines the progress and potential of the Internet in 14 economies that together make up 90 percent of Africa's GDP. In addition to measuring the size of their current Internet economies, it evaluates the strength of five fundamental pillars of Internet readiness: national ICT strategy, infrastructure, business environment, access to financial capital, and the development of ICTrelated human capital. By combining these factors, it is possible to map each country's progress on its digital journey. Kenya and Senegal, for instance, are not Africa's largest economies, but they have nevertheless emerged as the continent's leaders in terms of the relative economic contribution of the Internet." (Executive summary)
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"The book questions whether and how young citizens in Africa engage with media and communications technologies
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and platforms in a desire to be included in the change processes of their societies. The theme echoes some of the claims made by disenchanted and frustrated youth and other citizens in the streets of North Africa’s cities in 2011 and 2012. They were severely critical of the governance structures in their countries, mass social mobilizations took place, governments fell and, in the aftermath, the slow process of transition continued, now with one tyrant less but still with uncertain outcomes and huge challenges for the social and economic development of these countries. Youth in particular engaged massively, visibly, loudly and dramatically around demands to be involved and included in their countries’ development processes. This yearbook taps into the less visible and dramatic, but nevertheless highly dynamic and influential, process of media development and the enlargement of youth-driven, deliberative spaces which sub-Saharan Africa is currently experiencing." (Nordicom website)
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"Global and regional networks of investigative journalists, backed by donors and fueled by globalization and an explosion in data
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and communications technology, are growing increasingly effective and sophisticated. Journalists are linking up as never before to collaborate on stories involving international crime, unaccountable businesses, environmental degradation, safety and health problems, and other hard-to-report issues. Strategic investments into investigative journalism programs can have significant positive impact in a wide range of countries, including those in Africa, Asia, and the Middle East. Such funding will be most effective if it is long term and integrated into broader initiatives that include legal reform and freedom of information. Despite its frontline role in fostering accountability, battling corruption, and raising media standards, investigative reporting receives relatively little support - about 2 percent of global media development funding by major donors. Nonprofit investigative reporting organizations, now numbering 106 in 47 countries, have been pivotal drivers of the global spread of investigative journalism. These include reporting centers, training institutes, professional associations, grant-making groups, and online networks." (Executive summary)
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"In Spider Stories 2012 you will get an overview of results from Spider projects initiated in 2011-2012 in collaboration with project partners in Cambodia, Kenya, Rwanda, Tanzania and Uganda. In partnership with local organizations, we have support
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ed innovative projects in democracy, education, and health. Our project partners have also explored Spider’s crosscutting themes, from Free and Open Source Software and mobiles for development to cultural creativity and youth empowerment. Spider Stories 2012 is in the format of “storytelling” to capture the voices of our project partners as well as the ultimate beneficiaries of their efforts: ordinary people in different social settings." (Spider website)
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"Sustainable development meets the needs of the present without compromising the ability of future generations to meet their own needs. In contrast to the more economically and politically oriente
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d approach in traditional views on sustainable development, the central idea in alternative, more participatory and culturally oriented versions is that there is no universal development model which leads to sustainability at all levels of society and the world. Communication for sustainable social change advocates for an integral, multidimensional and dialectic process that can differ from society to society, community to community, and context to context. This book presents a number of fascinating case studies on the Asian and African perspectives, which asserts the latest challenges in both theoretical and applied areas." (Publisher description)
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"Kwanda was an innovative community development initiative of the Soul City Institute and partners. Five deprived communities were challenged to make their areas 'look better, feel better
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and work better’ by addressing health and development issues. Responses to this challenge were documented in a 13-episode reality TV series that culminated in a viewer vote for the most successful community. The series attracted more than a million viewers on late-night television, and feedback indicated that many viewers were motivated to take action. The evaluation of the initiative led to the conclusion that Kwanda offers possibilities for using the reality TV format to foster community development and the scaling-up of development messaging. Importantly, Kwanda demonstrated that when communities organise on their own behalf, government is better able to deliver. The evaluation also raised several questions for the Kwanda partners which would need to be taken into account in future efforts." (Abstract)
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"The history of development in Africa is littered with all sorts of experiments and projects centred on new technologies often presented as a pa
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nacea to the problems of health, education, or agricultural production. The failure of some of those projects shows the limits of the technocentrist approach which has recently resurfaced in the developmentalist discourse and which is based on the idea that technology (and technology alone) can solve all the social and economic problems Africa is facing. This is the case of the educational television in Niger that was supposed to ensure a rapid access to universal education. It started in 1964 and was abandoned in 1979. It failed to transform the educational system in any significant way, the school enrolment rate in Niger still being under 60 %, 46 years after the experiment started. In this paper, I intend to show that this failure was not due to a lack of community involvement as generally advanced by project evaluations, but the result of a confrontation of divergent views of the world and society. Indeed, the educational television has become an issue of both social and political struggle, which resulted in the victory of one of the parties and the allocation of the educational television to other purposes for which it was not previously designed." (Abstract)
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"This book traces some of the key research conducted over a ten-year period by honours, MA and PhD students who have attended the CCMS Entertainment Education / communication for participatory developmen
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t course from its inception in 2002, until 2011. There has been a marked shift in the paradigm guiding this post-graduate course, which is explored in the introductory chapter. Innovative methodologies and indigenised theories are brought to bear through each research project, which include conceptually integrated, paradigm-specific graduate work. It keeps abreast of current debates, contributes to international conferences and peer-reviewed publications and assists CCMS in retaining a comparative world benchmark. Much of the work included in this collection reflects the Freireian derived experientialist pedagogy of CCMS, where students take responsibility for developing their own research directions within specific research programmes. There is a strong emphasis in this collected work on media, social justice, and human rights issues, especially relating to historically disadvantaged communities. The book includes two primary research foci: development communication and public health communication. Development communication invokes new ways of harnessing media and localised cultural frames in promoting development strategies, health promotion, private-public partnerships and community development. Public health communication in the context of this work involves applying the emergent field of Education Entertainment via a framework of communication for social and behavioural change. In order to provide a wide range of examples of research approaches and topics, we have included edited, shortened versions of 35 research papers." (Pages xix-xx)
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"As Africa becomes increasingly urban, the reach and use of mobile telephones and other portable digital devices inevitably are becoming a mass
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medium. This shift creates new opportunities for existing broadcasters and publishers. And it creates new opportunities for a much larger number of new independent media, including new providers of news, information, education, health care, entertainment–and program streams combining many or all of these elements. It also creates new ways for citizens to monitor and petition their governments. And it creates new avenues for governments to reach and influence citizens, for good or ill." (Conclusion)
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"This reference manual guides the staff of development or other organisations to encourage individuals (either colleagues or community members) to share their personal stories and include their vo
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ices as part of a broader good practice documentation process. While SAfAIDS and Women’sNet focus on using the techniques to highlight interventions that advocate for HIV and AIDS, women’s rights, gender equality and sexual diversity programmes, the techniques discussed can be readily adapted for use in a variety of development issues." (Page 2)
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"Behavior Change Communication (BCC) interventions have become an integral part of many HIV prevention programs. Monitoring and evaluation is expected to be included in the design of any BCC interventions from the beginning on. However, the know-ho
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w on how to demonstrate results and impacts of such interventions in a methodologically sound way often lags behind. This document aims at enhancing program officials' understanding of the importance of evaluations as well as the most important steps to take and decisions to make in the course of an evaluation, and at enabling them to oversee the work done by the evaluators.
It is divided into three parts. The first part presents the main general aspects that need to be taken into consideration when monitoring and evaluating BCC interventions with a focus on HIV-related BCC approaches. More specifically, a general framework for monitoring and evaluation is presented, including among others information on the use of appropriate indicators, the development of an evaluation plan, different types of evaluation, study designs of summative evaluations, statistical analysis and dissemination of the evaluation results. Based on this theoretical background presented in part one, the second part draws conclusions, presents recommendations and gives practical advice on monitoring and evaluating HIV BCC programs. Three types of HIV BCC interventions, relevant to the work of German Development Cooperation (GDC), are also here discussed; these are the tool Join-in-Circuit, peer education programs and mass media campaigns. The third part presents four country examples of M&E of HIV BCC interventions implemented by GDC programs. These were discussed during a short-course on evaluation of BBC interventions offered by GIZ from 9]10 March, 2012 in Johannesburg, South Africa." (Executive summary)
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"The report presents key findings of the research in six countries: Ethiopia, Ghana, Kenya, Tanzania, Uganda and Zimbabwe. Findings were that most people believe public libraries have the potential to contribute to community
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development in important areas such as health, employment and agriculture. However, libraries are small and under-resourced, and most people associate them with traditional book lending and reference services, rather than innovation and technology." (https://www.eifl.net)
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"Linked by mobile telephony and supported by geographical information systems, civil society networks now have unprecedented opportunities to develop security-monitoring programs, provide information needed for effective
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health care, create banking services, and provide farmers with market information. Remarkably innovative uses of mobile communications, often paired with radio broadcasting, have created entirely new types of institutions that promote transparency, accountability, and security. These evolving institutions are often organic to Africa and pegged to the immediate needs of the communities they serve. Technology innovation centers, created and staffed by African engineers and technicians, are leading the way in developing solutions to longstanding problems. Mobile phones are now irrevocable features of African life, and high-speed Internet connectivity soon will be too. While the new information technologies can, at times, be used for less positive purposes, including crime and politically motivated violence, on the whole they are enhancing human security and sustainable economic development across the continent. As with all technology, on their own they are politically neutral. The key to realizing the positive potential in new technologies in Africa is found in focusing on the human motivations behind them. Policy initiatives, therefore, should focus on encouraging the development of applications that aim to improve human security, accountability, and transparency." (Executive summary)
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"Applying research into assessments of community theatre, epidemiology, and young people's shared and private stories using a wide range of methodologies, this book explores the potential efficacy
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of community theatre to prevent the spread of HIV/AIDS in Tanzania with reference to several other comparable sites in Africa." (Publisher description)
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"Acting on HIV offers a sustained and relatively systematic inquiry into drama as an approach to discussion of HIV/AIDS and related attitudes and
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behaviors. A distinctive feature of the research that is presented in Acting on HIV is the emphasis on the potential for and value of using drama to promote vital social change in addition to individual behaviour change. It has a strong theoretical foundation and seeks to interrogate the ethical, theoretical and practical complexities of using drama to address issues HIV & AIDS. The research that is communicated through the book is original and timely and will make a significant, trans-disciplinary contribution to scholarly conversations about the role/s and significance of drama in addressing issues of HIV & AIDS." (Publisher description)
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