"This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data usi
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ng a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving." (Back cover)
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"This collection of conversations between journalists and federal officials aims to capture the tensions between the press and the government during wartime. They cover issues including military censorship and the difficulties of maintaining security in an era of satellite technology." (Publisher de
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scription)
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"The key idea of this book is to argue that a 'third generation' of reception studies and audience ethnography is presently taking shape and will establish itself in the near future. However, the division of the development of reception studies and audience research into three 'generations' outlined
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in this introductory chapter must not be taken matter-of-factly. Rather, the outline of the suggested division should be seen as a way of pointing out an emergent trend, a direction audience research could take. There are elements in the present research that already lead the way to the new agenda that future research should, in my view, address, but a solid body of research tackling the new field of research is yet to be done. I hope that with the book at hand we can help to address the new questions and outline the basic dimensions of the new field. The role of this book, in other words, is to act as a midwife: to suggest a 'story line' in cultural media research, a way to read its history in such a way that it points to the emergent trend outlined here and illustrated, developed and discussed in the chapters of this book." (Introduction, page 1)
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"To overcome the many problems inherent in rural development in tropical countries, most governments and aid agencies have put in the field teams of extension workers as 'Change Agents' who train and advise the local people to help themselves. This
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book is a practical companion for the Change Agent or for the agricultural or technical college student. It is concerned with both the attitudes and communication skills required by Change Agents, and it is one of the first to be published for those training in this area of extension work." (Back cover)
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"Collective work — The volume starts with comments on the claims and future of research into communication (article by Wilbur SCHRAMM) — The emphasis is placed on the importance of a meticulous approach to research, i.e. the need for the student to draw up a plan of research before assembling th
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e data (Malcolm MACLEAN) — Next come surveys of the experimental method (Percy TANNENBAUM), of the main techniques and methods possible in the field of research (Ray CARTER Jr.), of the contribution of statistics (J.E. ALMAN and David WHITE) and mathematics (Paul DEUTSCHMANN) — The final article is devoted to the "Scientific method and communicational research" (Bruce H. WESTLY)." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1563, topic code 04)
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