Document details

Winning the Web: How Beijing Exploits Search Results to Shape Views of Xinjiang and COVID-19

Washington, DC: Brookings Institution (2022), 47 pp.

Contains 17 figures, 2 tabkes

"For months, our team has been tracking how China has exploited search engine results on Xinjiang and COVID-19, two subjects that are geopolitically salient to Beijing — Xinjiang, because the Chinese government seeks to push back on condemnation of its rights record; COVID-19, because it seeks to deflect criticism for its early mishandling o f the pandemic. In both cases, Beijing is quite focused on positioning itself as a responsible global leader and softening perceptions to the contrary. To evaluate these concerns, we compiled daily data over a 120-day period on 12 terms related to Xinjiang and COVID-19 from five different sources: (1) Google Search; (2) Google News; (3) Bing Search; (4) Bing News; and (5) YouTube. We found that Chinese state media are remarkably effective at influencing the content returned for the term “Xinjiang” across several search types. “Xinjiang,” which is among the most neutral terms in our data set, regularly returned state-backed content across news searches, with at least one Chinese state-backed news outlet appearing in the top 10 results in 88% of searches (106 out of 120 days searched). On YouTube, state media appeared among the top 10 results in searches for “Xinjiang” in 98% of searches (118 out of 120 days searched) [...]" (Executive summary)
1 Introduction, 4
2 Chinese state narratives and strategic topics, 5
3 Data analysis and findings, 8
4 Moving toward solutions, 34