Document details

Strengthening Accountability Through Media in Afghanistan: Final Evaluation

London: BBC Media Action (2017), 59 pp.
"In 2012 the opportunity for ordinary Afghans to communicate with political authorities or hold them to account was extremely limited. To help address this BBC Media Action worked with state broadcaster Radio Television Afghanistan (RTA) and the BBC Afghan Service to co-produce the TV and radio national debate programme Open Jirga (Open Assembly). It also supported the Afghan Education Production Organization (AEPO) to incorporate governance issues into its longstanding radio drama New Home, New Life. The project aimed to provide a platform for people to question their leaders and which built the profile and participation of women in public dialogue and debate. It also sought to raise the production skills and standards of RTA staff to produce high-quality coverage on key governance issues. Findings showed that BBC Media Action’s training and mentoring of RTA was largely successful. It was also found that more than 84% of those that tuned into Open Jirga and/or New Home, New Life reported that the programmes had increased their knowledge of key governance issues. However, research revealed that satisfaction with panellists’ responses was mixed. Some audiences and experts felt that Open Jirga could have done more to follow up to ensure that action was taken and demonstrate where power holders were failing in their duties. Encouragingly however it was found that both programmes did have a positive impact on attitudes regarding women’s right to participate and their confidence to take action." (BBC Media Action website)
1 Introduction, 8
2 Research, 20
3 EVALUATION FINDINGS, 24
3.1 Headline indicators, 24
3.2 Audience reach and profile, 25
3.3 Engagement with the programmes, 30
3.4 Impact on audience-level governance outcomes 37