"The South Asia Center for Media in Development (SACMID), addresses gender disparity both within the workplace and media content. Its main focus is utilizing the Gender Media Monitoring Tool to tackle these issues. The data collected through media monitoring is subsequently employed for advocacy initiatives involving multiple stakeholders. The paper aims to evaluate the project activities carried out by SACMID within PRIMED (Protecting Independent Media for Effective Development), focusing on their efforts to promote gender sensitivity in the media sector in Bangladesh. The primary objective is to assess the effectiveness of SACMID’s interventions by examining the degree to which the monitored outlets as well as stakeholders within the media sector have seen positive changes by themselves or in the sector a whole when it comes to the level of gender sensitive content reporting (and gender sensitivity in the newsrooms). We also wish to look into the level of success in SACMID’s attempt to establish itself as a known stakeholder on gender and media in Bangladesh." (Introduction, page 3)

"To what extent have SACMID’s efforts influenced positive changes in Bangladeshi media outlets and other stakeholders in relation to gender sensitivity in media content and within the newsroom? The activities of SACMID within the Protecting Independent Media for Effective Development (PRIMED) project started in April 2021 and finished in June 2023. In this period they spent a total of 44,747 GBP. With this small budget the SACMID team has monitored 6 media outlets, engaged with them to talk about the topic of gender equality in the media, and put this topic on the agenda in meetings with various stakeholders in the sector. To achieve such feats with a budget this small is a laudable accomplishment in itself. However, when looking at the discussion section it becomes apparent that there are many points for improvement and many lessons to be learned, for FPU as well as for SACMID. SACMID did well under the conditions in which it operated and with the financial support it received, but a more established organization with more professional research and advocacy experience might have evoked a greater impact." (Conclusion, page 15)