Document details

Collaborative Sustainability Guide: How to Earn Revenue to Grow and Thrive

Philadelphia: Lenfest Institute for Journalism;Center for Cooperative Media (2022), 42 pp.
"What’s working to generate revenue and sustain journalism collaborations, beyond philanthropy? To answer this question, the Center for Cooperative Media, The Lenfest Institute for Journalism and the Solutions Journalism Network conducted a survey, interviewed collaborative project managers, funders and ecosystem support staff from around the country, and ultimately identified eight innovative examples of collaborative revenue experiments in progress to share with you. These experiments range from new reader revenue streams to newsletter sponsorships, monetizing events and sharing back-office services." (About this report)
Word in Black puts focus on money, 5
Charlotte Journalism Collaborative events, 10
NJ Ad Lab shares an advertising rep, 14
CoastAlaska's shared back-office services, 20
The growth of Resolve Philly, 23
Philanthropy and collaboration, 27
Experiments in progress, 34
Appendix: Useful tool+resources, 41