Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community
New York, NY: Wiley (2013), xxiv, 230 pp.
ISBN 978-1-11-828833-7
Signature commbox: 70-PR-E 2013
1 Why Are Online and Mobile Channels So Important to Nonprofits Today? 1
2 Guiding Principles for Anytime Everywhere, 7
3 Advocacy Anytime Everywhere, 37
4 Fundraising Anytime Everywhere, 77
5 Community Building Anytime Everywhere, 115
6 Multichannel Strategies in Action, 141
7 Equipping Your Organization for Anytime Everywhere, 161
8 Transitioning to Anytime Everywhere, 185
Conclusion: Disrupting the Nonprofit Sector, 201
2 Guiding Principles for Anytime Everywhere, 7
3 Advocacy Anytime Everywhere, 37
4 Fundraising Anytime Everywhere, 77
5 Community Building Anytime Everywhere, 115
6 Multichannel Strategies in Action, 141
7 Equipping Your Organization for Anytime Everywhere, 161
8 Transitioning to Anytime Everywhere, 185
Conclusion: Disrupting the Nonprofit Sector, 201
