"Women are underrepresented in newsrooms and are less likely to read political and international news. Preliminary data shows that news organizations with a higher share of women writing the news and in leadership positions also have a higher share of women in their audience. A number of academic studies found that (1) women are more likely to cover the news with a positive framing and (2) women are more likely to read and respond to news with a positive framing. As such, it is possible that increasing the share of female journalists, editors, and newsroom leaders in a newsroom could reduce the gender gap in political and international news consumption. More women reading these news topics could create (1) revenue opportunities for media companies through audience growth and (2) a more informed and engaged public." (Summary)