"The central argument in this article is that the concept of public service broadcasting (PSB) in ‘a changing Africa’ has been changing, reflecting the changes in political, economic and sociocultural sceneries in Africa. Thus, from a Tanzanian experience, this article is an overview of the conc
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ept of PSB in Africa from the colonial period to the present and concludes that lack of political will is an obstacle to the realization of the concept of PSB in Africa." (Abstract)
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"In this article it is argued that members of audience from different parts of Tanzania use mobile phones to participate in dialogue taking place on national radio (TBC-TAIFA) and/or national television (TBC1), and share their knowledge and lived experiences with the national audience as if they liv
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ed next door to each other. Further, the findings of this study show that TBC journalists use mobile phones to interact and involve the audiences in the processes of producing programmes. Consequently, TBC communication has become less hierarchical, more two-way, horizontal, and interactive. Moreover, the study reveals that the audiences use phone-in programmes on TBC as a platform to air the voices and concerns of the grass-roots population. Thus, the use of mobile phones as tools for participatory communication via TBC sets an agenda, which helps to bring about some social changes and transformation." (Abstract)
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