Document details

Training Course in Audience Research for Community Radio Stations

Hilversum: Radio Nederland Training Centre (RNTC) (2001), 78 pp.

Signature commbox: 30-Use-E 2001

"The publication was released on the occasion of a community radio management and training course, conducted by the Radio Nederland Training Centre in 2001. The course aimed to "deepen participant's knowledge of research and provide new information, promote emotional work by reflecting on feelings and attitudes on research, build skills so participants are supposed to be confident in carrying out tasks and activities in audience research after the course." Hence, this is a well structured, concrete guideline for the implementation of three-day workshops, including suggestions for time lines, practice exercises and explanations of methods like in-depth interviews, focus groups and the corresponding, commonly used creative techniques, eg, role-playing games, collages and word association. The focus is on audience research for community radio stations. The guide is more useful for station managers and others who want to train their staff effectively in qualitative and quantitative research methods, but who themselves already have some knowledge about both, than for those who are looking for a research manual or extensive research introductions." (commbox)
1 Introduction to research
2 Key rules and steps in research
3 Different ways in audience research
4 Introduction to community needs assessment in pre-broadcasting phase
5 Introduction to audience research while on air
6 Planning audience research
7 Defining qualitative research
8 Focus groups (method in qualitative research)
9 Projective techniques for Focus Group
10 In Depth Interviews (method in qualitative research)
11 Participant observation (method in qualitative research)
12 Analysis and reporting qualitative research
13 Desk research