mediadev library

Entertainment-Education Campaigns and COVID-19: How Three Global Organizations Adapted the Health Communication Strategy for Pandemic Response and Takeaways for the Future

Amy Henderson Riley, Angeline Sangalang, Elizabeth Critchlow, Neemesha Brown, Radharani Mitra, Brenda Campos Nesme

Health Communication, volume 36, issue 1 (2021), pp. 42-49

"COVID-19 created a substantial set of challenges for health communication practitioners in the process of planning, implementing, and evaluating entertainment-education (EE) campaigns. EE is a theory and evidence-based communication strategy that employs entertainment media for educational messagin ... more

Download (1)

Entertainment-Education Behind the Scenes: Case Studies for Theory and Practice
Inspiring Practice

Lauren B. Frank, Paul Falzone (eds.)

Cham: Palgrave Macmillan (2021), xxxiii, 354 pp.

"This book lays out the history of entertainment-education and discusses the boundaries of what counts as entertainment-education and narrative persuasion, includes both authors who work within academia and authors who are practitioners, and chapters focusing on developed and developing countries; d ... more

External Link (10)

Entertainment-Education and Health and Risk Messaging
Top Insights

Suruchi Sood, Amy Henderson Riley, Kristine Cecile Alarcon

Oxford University Press (2017)

"Entertainment-education (EE) began as a communication approach that uses both entertainment and education to engender individual and social change, but is emerging as a distinct theoretical, practice, and evidence-based communication subdiscipline. EE has roots in oral and performing arts tradition ... s spanning thousands of years, such as morality tales, religious storytelling, and the spoken word. Modern-day EE, meanwhile, is produced in both fiction and nonfiction designs that include many formats: local street theater, music, puppetry, games, radio, television, and social media. A classic successful example of EE is the children’s television program Sesame Street, which is broadcast in over 120 countries. EE, however, is a strategy that has been successfully planned, implemented, and evaluated in countries around the world for children and adults alike. EE scholarship has traditionally focused on asking, “Does it work?” but more recent theorizing and research is moving toward understanding how EE works, drawing from multidisciplinary theories. From a research standpoint, such scholarship has increasingly showcased a wide range of methodologies. The result of these transformations is that EE is becoming an area of study, or subdiscipline, backed by an entire body of theory, practice, and evidence. The theoretical underpinnings, practice components, and evidence base from EE may be surveyed via the peer- reviewed literature published over the past 10 years. However, extensive work in social change from EE projects around the world has not all made it into the published literature. EE historically began as a communication approach, one tool in the communication toolbox. Over time, the nascent approach became its own full-fledged strategy focused on individual change. Backed by emerging technologies, innovative examples from around the globe, and new variations in implementation, it becomes clear that the field of EE is emerging into a discrete theoretical, practice, and evidence-based subdiscipline within communication that increasingly recognizes the inherent role of individuals, families, communities, organizations, and policies on improving the conditions needed for lasting social change." (Summary) more

Entertainment-Education Campaigns and COVID-19: How Three Global Organizations Adapted the Health Communication Strategy for Pandemic Response and Takeaways for the Future

Entertainment-Education Behind the Scenes: Case Studies for Theory and Practice Inspiring Practice

Entertainment-Education and Health and Risk Messaging Top Insights

Entertainment-Education Behind the Scenes: Case Studies for Theory and Practice
Inspiring Practice

Entertainment-Education and Health and Risk Messaging
Top Insights