"Reaching people with your message is one thing, influencing and changing their behaviour is quite another. Behavioural science provides tried and tested methods that help us to better understand how people think and behave. Armed with this knowledge we can design communications that more effectivel
...
y influence the decisions people make. This guide includes a checklist that details step by step instructions on how to design, develop and test behaviourally informed communications. It includes, tips, techniques and examples of how the methods outlined have been used successfully around the globe in recent years." (Pages 2-3)
more
"This cutting-edge handbook brings together an international roster of scholars to examine many facets of comics and graphic novels. Contributor essays provide authoritative, up-to-date overviews of the major topics and questions within comic studies, offering readers a truly global approach to unde
...
rstanding the field. Essays examine: the history of the temporal, geographical, and formal development of comics, including topics like art comics, manga, comix, and the comics code; issues such as authorship, ethics, adaptation, and translating comics connections between comics and other artistic media (drawing, caricature, film) as well as the linkages between comics and other academic fields like linguistics and philosophy; new perspectives on comics genres, from funny animal comics to war comics to romance comics and beyond." (Publisher description)
more
"Through innovative research studies and expert commentaries, this book documents the fast evolving invention of the relationship between the millions of social media and mobile phone users around Africa and traditional purveyors of news. Whilst social media demonstrates an unprecedented ability for
...
the politically engaged to both bypass and influence traditional information flows, it also faces unique circumstances through much of Africa. Signs of social change brought by mobile technology are evident around the continent, raising questions about the nature of information exchange and citizenship. Working from a wide variety of perspectives and methodologies, the contributors to this collection address key questions emerging from rapid communication change in Africa. This book reveals how new, participatory, interactive communications technologies are enabling new tellings of Africa’s stories." (Publisher description)
more
"How do students' online literacy practices intersect with online popular culture? In this book scholars from a range of countries including Australia, Lebanon, Nepal, Qatar, South Africa, Turkey, and the United States illustrate and analyze how literacy practices that are mediated through and influ
...
enced by popular culture create both opportunities and tensions for secondary and university students. The authors examine issues of theory, identity, and pedagogy as they address participatory popular culture sites such as fan forums, video, blogs, social networking sites, anime, memes, and comics and graphic novels." (Back cover)
more